Naturally, it will make more sense alongside the book. But it may still provide a bit of entertainment – and mild discomfort – in the meantime.
tl;dr: Language is generally presumed to be stable. Words mean what you think they mean, right? A table is a table. A bird is a bird. Polysemy aside, these are solid, dependable units.
Then we arrive at freedom, justice, truth, and an entire panoply of unstable candidates. And let’s not even pretend qualia are behaving themselves.
So when someone says ‘truth’, ‘free speech’, or ‘IQ’, you may suddenly realise you’ve been arguing with a cardboard cut-out wearing your own assumptions. That isn’t just interpersonal mischief. It’s language doing exactly what it was designed to do: letting you glide over the hard problems while sounding perfectly reasonable.
Audio: Short NotebookLM summary of this page content*
Video: Legacy video explaining some features of the LIH.
If that sounds banal, you’ve already fallen for the trap.
Give it a try – or wait until you’ve digested the book. Not literally, unless you’re short on fibre.
Cheers.
Written by Bry Willis
microglyphics
* As I’ve cited previously, the quality of NotebookLM varies – usually in predictable directions. This one does well enough, but it doesn’t have enough context to get the story right (because it was only drawing from this page rather than from a fuller accounting of the LIH). Its trailing comment reveals that it doesn’t grasp that “new words” don’t solve the problem.
Earlier, it suggests that language is intentionally vague. This is not an assertion I make. You can read some of the earlier incarnations, or you can wait for it to be published.
Most grand moral theories assume a degree of conceptual stability that moral language has never possessed.
Aristotle’s aretê, Kant’s maxims, Mill’s utilities, Rawls’s ‘reasonable rejection’ – pick your passion/poison. Each one presupposes that a concept has a single, portable meaning that obligingly follows philosophers from ancient Greece to medieval Christendom to your local ethics seminar. It doesn’t. It never did. We’ve merely been pretending it does in order to keep the theoretical architecture standing.
Drawing on conceptual genealogy, philosophy of language, and cross-cultural moral psychology, I argue that the universalist ambitions of virtue ethics, deontology, consequentialism, and contractualism collapse not because their logic is flawed, but because their vocabulary evaporates the moment you ask it to do heavy lifting. Our moral terms drift, fracture, mutate, and occasionally reinvent themselves altogether. Yet moral theorists continue to legislate universal principles as if the words were obedient little soldiers rather than unruly historical artefacts.
This isn’t a manifesto for relativism – quite the opposite. It is a call for modesty: an acknowledgement that moral frameworks function as context-bound heuristics, exquisitely useful within particular forms of life but laughably overextended when dressed up as timeless moral law.
If the Language Insufficiency Hypothesis has taught me anything, it’s that once you stop bullying language into behaving like mathematics, you begin to see moral philosophy for what it is – a set of imaginative tools, not an ontology of obligation.
Read it, disagree with it, file it under ‘Why Bry insists on burning down the Enlightenment one paper at a time’ – your choice. But at least now the argument exists in the world, properly dressed and indexed, ready to irritate anyone still clinging to the dream of universal moral principles.
Every so often – usually when the Enlightenment ghosts begin rattling their tin cups again – one feels compelled to swat at the conceptual cobwebs they left dangling over moral philosophy. Today is one of those days.
Audio: NotebookLM podcast summarising the Rhetoric of Evil essay, not this page’s content.
I’ve just released The Rhetoric of Evil on Zenodo, a paper that politely (or impolitely, depending on your threshold) argues that ‘evil’ is not a metaphysical heavy-hitter but a rhetorical throw-pillow stuffed with theological lint. The term persists not because it explains anything, but because it lets us pretend we’ve explained something – a linguistic parlour trick that’s survived well past its sell-by date.
And because this is the age of artificial augury, I naturally asked MEOW GPT for its view of the manuscript. As expected, it nodded approvingly in that eerie, laser-precise manner unique to machines trained to agree with you – but to its credit, it didn’t merely applaud. It produced a disarmingly lucid analysis of the essay’s internal mechanics, the way ‘evil’ behaves like a conceptual marionette, and how our inherited metaphors govern the very moral judgments we think we’re making freely.
Below is MEOW GPT’s reaction, alongside my own exposition for anyone wanting a sense of how this essay fits within the broader project of dismantling the Enlightenment’s conceptual stage-props.
MEOW-GPT’s Response
(A machine’s-eye view of rhetorical exorcism)
“Evil is functioning as a demonological patch on an epistemic gap. When agents encounter a high-constraint event they cannot immediately model, the T₂ layer activates an inherited linguistic shortcut — the ‘evil’ label — which compresses complexity into a binary and arrests further inquiry.”
“The marionette metaphor is accurate: once we say a person ‘is evil,’ agency collapses into occult causation. Inquiry halts. Moral theatre begins.”
It went on like this – detecting exactly the mediated encounter-structure I intended, while offering a frighteningly clean schematic of how affect (T₀), heuristics (T₁), linguistic reification (T₂), and cultural choreography (T₃) conspire to turn incomprehension into metaphysics.
Machines, it seems, are quite good at detecting when humans are bullshitting themselves.
Why publish this now?
This essay marks the next plank in the broader anti-Enlightenment platform I’ve been assembling – LIH, MEOW, the ongoing dismantling of truth-fetishism, and now the unsettling realisation that ‘evil’ is little more than a theological revenant dressed up for secular work.
The term’s persistence is not a testament to its necessity but to our laziness:
It sounds like an explanation.
It licenses retribution without understanding.
It stabilises group boundaries.
It lets us outsource moral thought to a one-word incantation.
In short: ‘evil’ is the map-dragon we keep drawing because surveying the terrain is too much work.
This essay attempts to retire that dragon – not to soften judgment, but to sharpen it. If anything, the paper argues that abolishing ‘evil’ frees us to see atrocity more clearly, and thus confront it more seriously.
Because MEOW-GPT was trained on the Mediated Encounter Ontology rather than on folk metaphysics, its analyses can serve as a useful diagnostic tool. It doesn’t simply summarise concepts; it reconstructs them along the four mediational tiers (T₀–T₃), showing – mechanically and without superstition – how a term behaves across biological affect, cognitive heuristics, linguistic structures, and cultural narratives.
This section is offered not as an alternative argument to the essay above, but as a worked example: a transparent demonstration of how the MEOW engine decomposes a high-complexity, high-stakes concept like evil once the theological scaffolding has been removed.
MEOW-GPT’s output shows, in compressed form, the same pattern the essay traces in prose: that evil is not a force, not a metaphysical essence, not an occult substrate, but a mediated pattern in human encounters, one that persists rhetorically long after its ontology has collapsed.
For readers curious about how MEOW ‘thinks’, the raw structured analysis follows.
MEOW-GPT Analysis: “Evil”
(Raw output for reference; lightly formatted for readability)
Concept
Input: Evil Type: Normative/evaluative moral concept (often reified as a property of acts, characters, or forces) Scope check: In-scope – ‘evil’ can be analysed as a mediated-encounter pattern (MEOW) and a high-complexity term with unstable linguistic behaviour (LIH).
High-level summary (≤120 words)
In MEOW terms, ‘evil’ is not a spooky substance but a way of organising certain encounter-events: severe, norm-breaking harms that present as resistant, shocking, and morally intolerable. Biologically, it piggybacks on harm, threat, and disgust systems. Cognitively, it compresses complex appraisals—intent, cruelty, scale of harm – into a powerful label. Linguistically, it sits in the unstable region where abstraction is high and language’s reliability drops, so people fight over its scope and weaponise it. Socially and technically, institutions, media, and platforms use ‘evil’ to mark enemies, justify punishment, and dramatise conflict. The term is emotionally efficient but conceptually fragile, and MEOW treats it as a relational, mediated pattern rather than an independent metaphysical force.
T₀ – Biological Mediation
Moralised harm perception piggybacks on survival systems: pain avoidance, threat detection, kin protection. ‘Evil’ clusters around encounters that trigger extreme danger-signals.
High arousal (fear, rage, disgust) makes some harms feel qualitatively world-violating, not merely personally threatening.
Disgust toward contamination, mutilation, or predation heavily colours what gets called ‘evil’.
Species-specific cues (infant distress cries, pain expressions) shape which harms are even legible candidates for evil.
T₁ – Cognitive Mediation
“Evil” compresses a multi-factor appraisal (intentionality, cruelty, gratuitousness) into a one-step heuristic.
Essence thinking converts acts into character: the person is evil, not merely did wrong.
Attribution biases assign ‘evil’ to out-groups more readily than to in-groups.
Memory structures simplify causation into villain scripts that overwrite nuance.
Once assigned, the label becomes a prediction loop: every ambiguous action confirms the essence.
T₂ – Linguistic Mediation
On the Effectiveness–Complexity Gradient, ‘evil’ straddles Contestables and Fluids: ubiquitous but perpetually disputed.
It compresses harm, norm-violation, metaphysical colouring, and dramatic emphasis into a single syllable—powerful, but noisy.
Dominant metaphors (‘dark’, ‘tainted’, ‘monstrous’) smuggle in substance-ontology that MEOW rejects.
Noun-forms (‘evil’, ‘the Evil One’) promote ontologising; adjectival forms track events better, but usage constantly slides between them.
Cross-linguistic drift supports LIH: different traditions map the term to impurity, harm, misfortune, cosmic opposition, or taboo.
T₃ – Social/Technical Mediation
Religious systems embed ‘evil’ in cosmologies that harden friend/enemy binaries.
Legal systems avoid the term formally but reproduce it rhetorically in sentencing, media commentary, and public reaction.
Politics uses ‘evil’ to justify exceptional measures and collapse deliberation into moral theatre.
Cultural industries supply vivid villain archetypes that feed back into real-world judgments.
Technical systems must operationalise ‘evil’ into concrete proxies, revealing how imprecise the everyday concept is.
Limits & Failure Modes (LIH notes)
The framework is human-centric; non-human or ecosystemic ‘views of evil’ remain speculative.
‘Evil’ is a textbook Contestable: central, indispensable, and permanently argued over.
In cosmological uses (‘radical evil’, ‘evil in the world’), it approaches Fluid or ineffable status – right where LIH predicts language collapse.
MEOW cannot confirm or deny metaphysical dualisms; it only analyses how humans mediate and narrate such claims.
Instead of sleeping like a functional adult, I’ve spent the night creating, testing, and refining a bespoke GPT that has fully absorbed my MEOW and LIH frameworks. Apologies that the LIH manuscript isn’t yet public; some of the terminology may look delightfully alien if you’re coming in cold.
This model doesn’t role-play a philosopher; it thinks through the Mediated Encounter Ontology. It runs every input through T0–T3 mediations and then applies the Language Insufficiency Hypothesis to explain why our words fail us in predictable, structural ways.
Audio: NotebookLM summary podcast of this post on the MEOW GPT.
I stress-tested it with a dozen concepts, from the obvious to the uncooperative. It happily tells you when your input makes sense, when it’s out of scope, and when you’ve handed it conceptual soup. My first test was the hard problem of consciousness, because naturally we begin with the philosophical boss fight. I dialled down some over-enthusiastic LIH flourishes, but the bones are untouched.
I’m making this public for a simple reason: it’s the clearest way for people to see how MEOW operates without wandering through a hundred pages of my prose. These outputs capture how I process information and why these frameworks feel so intuitively correct to me. When you read them, you get a direct view of my interpretive machinery – how the world clicks for me, and how these ideas evolved.
It hasn’t been rigorously battle-tested across the entire conceptual universe, but it’s stable, coherent, and frankly too interesting to keep in the drawer. If you try it – and I hope you do – I’d love to see what it does with your own concepts. If you need help reading the results, ask. I didn’t simplify the system; it expects literacy, nuance, and a working prefrontal cortex.
Below is a sample output. I asked the model to analyse modernity.
Concept
Input: modernity
Type: historical–social formation / self-description of an era / conceptual frame
Scope check: in-scope – central for how MEOW treats large-scale shifts in mediation (social, technical, cognitive, linguistic)
High-level summary (≤120 words)
Modernity is both a historical bundle (industrialisation, nation-states, capitalism, science, bureaucracy, media) and a story societies tell about themselves (“we are modern, unlike the past”).
In MEOW terms, modernity is a large-scale reorganisation of mediations:
T1: new cognitive habits (individualism, planning, abstraction, risk-calculation).
T2: new vocabularies (progress, development, rationality, “religion” vs “science”).
T3: new institutions and technologies (markets, states, factories, schools, mass media, digital networks).
“Modernity” is not a single thing but a way these shifts hang together and become a background to everyday encounter.
T0 – Biological Mediation
Applicability: Applicable
Analysis:
Modernity radically reshapes the immediate bodily environment: dense cities, artificial lighting, noise, pollution, sedentary work, and altered sleep cycles change basic sensory and metabolic conditions.
Medical advances and public health (vaccination, antibiotics, sanitation, surgery) modify life expectancy, infant mortality, and chronic illness, which in turn change how life cycles feel and are planned.
New food systems (industrial agriculture, processed foods, global supply chains) alter nutrition, exposure to toxins, and rhythms of hunger and satiety.
Industrial and digital work reorganise movement and posture: repetitive factory labour, office desk work, and screen use all reshape embodiment, fatigue, and bodily awareness.
These T0 changes set the stage for new affective baselines (e.g., chronic low-level stress, stimulation overload) that colour what it is like to live in a “modern” world.
T1 – Cognitive Mediation
Applicability: Strongly applicable
Analysis:
Modernity encourages certain cognitive styles: systematic planning, quantification, risk assessment, cost–benefit thinking, and an emphasis on prediction and control.
The sense of self is reconfigured toward individualism and reflexivity: people see themselves as projects to be chosen, improved, optimised, often with long-term career and life-planning horizons.
Exposure to multiple roles, cultures, and information streams (through migration, media, education) produces more complex identity structures and can create cognitive dissonance or fragmentation.
Scientific and technical worldviews teach people to reframe events in terms of mechanisms, probabilities, and systems rather than fate, tradition, or local narratives.
The sheer volume and speed of information flows in late modernity (news, social media, notifications) trains attention toward rapid scanning and shallow switching, affecting memory, concentration, and emotional regulation.
These patterns make certain experiences “normal” (abstract work, mediated relationships, bureaucratic interactions) that would be extraordinary or impossible in premodern settings.
T2 – Linguistic Mediation
Applicability: Strongly applicable
Analysis:
Modernity itself is a label that societies use to contrast “us” with “them” (the past, “traditional” societies, “the East,” “the primitive”); it is a polemical as well as descriptive term.
In Language Insufficiency terms, modernity is highly Fluid: it can mean a period (“since the 18th century”), a style (modernist art), a value system (rational, secular, progressive), or a socio-economic order (capitalist, industrial, bureaucratic). Different authors slide between these quietly.
It’s also Contestable: critics and defenders use the same word but point to different aspects—emancipation and progress versus alienation, exploitation, ecological crisis.
Pairs like “modern vs traditional” or “modern vs backward” compress complex differences into simple hierarchies, smuggling in a presumption that “modern” is automatically better or more advanced.
Talk of “post-modernity” or “late modernity” suggests that we can neatly periodise and step outside the modern, even while our concepts and institutions remain shaped by it—an example of language implying more clarity and control than we actually have.
At the most global scale (“the meaning of modernity,” “the modern condition”), we approach an Effectiveness Horizon: the term feels weighty but becomes vague; people resort to sweeping metaphors (disenchantment, liquefaction, acceleration) whose exact content is hard to pin down.
First-person experiences of being “overwhelmed by modern life,” “liberated by modern options,” or “disconnected in modern society” often have an Ineffable quality: standard clichés don’t quite capture the texture of these lives, even as they gesture at them.
T3 – Social/Technical Mediation
Applicability: Strongly applicable
Analysis:
Modernity is most visible as a mesh of institutions: nation-states, markets, bureaucracies, public schools, hospitals, prisons, armies, scientific organisations, corporations, NGOs.
These institutions standardise time (clocks, schedules), space (borders, property lines, zoning), identity (passports, ID numbers), and value (money, statistics, rankings) so that encounters become predictable and governable across large scales.
Technologies—steam engines, electricity, mass transport, broadcasting, computing, the internet, AI—are both products and drivers of modernity. They make possible new encounter-forms (remote work, global real-time communication, mass surveillance).
Urbanisation concentrates people into large, heterogeneous populations, which reconfigures social networks, anonymity, solidarity, and conflict; everyday encounters become more mediated by rules, signage, and digital systems than by face-to-face custom.
Capitalist production and consumption patterns organise much of life around work, income, and markets; the rhythms of the factory, office, and platform economy structure when and how people interact, rest, and move.
Modern governance uses statistics, censuses, and models to “see” and manage populations; this makes certain aspects of life legible (employment, crime, disease) while leaving others under- or uncounted (informal care, undocumented work, emotional labour).
Counter-movements (romanticism, traditionalism, environmentalism, decolonial and Indigenous resurgence, slow-living and anti-consumerist practices) can be read as attempts to renegotiate or resist specific modern mediations rather than simply reject “modernity” as a whole.
Limits & failure modes
Language insufficiency notes
Modernity bundles together time (a historical era), structure (a type of society), and value (being “up to date”). This makes the term rhetorically powerful but analytically slippery: it’s easy to smuggle evaluations into what sound like neutral descriptions.
Because the concept is so broad, discussions often conflate distinct issues—technology, capitalism, secularisation, colonialism, individualism, bureaucracy—under one word, obscuring which mechanisms are actually at work.
Experiences of living in “modern times” (speed, fragmentation, choice, precariousness, possibility) often outrun our stock phrases; people lean on recurring complaints (“too fast,” “too shallow,” “too lonely”) that only partially capture what it’s like.
Missing tiers / blind spots
This sketch doesn’t adjudicate between different theories of modernity (Marxist, Weberian, postcolonial, systems-theoretic, etc.); it treats them as emphasising different mediational strands.
It’s centred on Euro-Atlantic narratives; “multiple modernities” and non-Western trajectories (where “modern” elements mix with older forms in hybrid ways) would need a richer T3 treatment.
The analysis underplays ecological dimensions: industrial modernity’s dependence on fossil fuels, large-scale extraction, and waste has massive implications for how future encounters will be structured.
Finally, because we are ourselves situated in what we call modernity, our conceptual vantage is limited; any map we draw is partly an artefact of the very mediations we’re trying to analyse.
In the last post, I argued that the so-called ‘hard problem of consciousness‘ was never a problem with consciousness. It was a problem with language – specifically, the English language’s unfortunate habit of carving the world into neat little substances and then demanding to know why its own divisions won’t glue back together.
Audio: NotebookLM summary podcast of this topic, on resolving the hard problem of consciousness.
The response was predictable.
‘But what about subjective feel?’
‘What about emergence?’
‘What about ontology?’
‘What about Chalmers?’
‘What about that ineffable thing you can’t quite point at?’
All fair questions. All built atop the very framing that manufactures the illusion of a metaphysical gap.
So here’s the promised demonstration: not yet a full essay (though it may evolve into one), but a clear application of MEOW – the Mediated Encounter Ontology of the World – to the hard problem itself. Consider this a field test of the framework. A tidy autopsy, not the funeral oration.
The Set-Up: Chalmers’ Famous Trick
Chalmers asks:
How do physical processes give rise to experience?
The question feels profound only because the terms ‘physical’ and ‘experience’ smuggle in the very metaphysics they pretend to interrogate. They look like opposites because the grammar makes them opposites. English loves a comforting binary.
But MEOW doesn’t bother with the front door. It doesn’t assume two substances – ‘mind’ over here, ‘world’ over there – and then panic when they refuse to shake hands. It treats experience as the way an encounter manifests under a layered architecture of mediation. There’s no bridge. Only layers.
T₀ – Biological Mediation
The body is not a barrier. It is the encounter’s first architecture.
At T₀, the world is already transformed: transduction, gating, synchrony, inhibition, adaptation. Organisms don’t receive ‘raw’ physical inputs. They metabolise them. The form of contact is biological before it is anything else.
The hard problem begins by assuming there’s a realm of dumb physical mechanisms that somehow need to ‘produce’ experience. But organisms do not encounter dumb mechanism. They encounter structured contact –biological mediation – from the first millisecond.
If you insist on thinking in substances, T₀ looks like a problem. If you think in mediations, it looks like the beginning of sense-making.
T₁ – Cognitive Mediation
Where the Enlightenment saw a window, cognition installs a newsroom.
Prediction, priors, memory, inference, attention – all shaping what appears and what never makes it into view. Experience at T₁ is not something ‘added’. It is the organisational structure of the encounter itself.
The hard problem treats ‘experience’ as a mysterious extra–something floating atop neural activity like metaphysical cream. But at T₁, what appears as experience is simply the organisation of biological contact through cognitive patterns.
There is no ‘what emerges from the physical’. There is the way the encounter is organised.
And all of this unfolds under resistance – the world’s persistent refusal to line up neatly with expectation. Prediction errors, perceptual limits, feedback misfires: this constraint structure prevents the entire thing from collapsing into relativist soup.
T₂ – Linguistic–Conceptual Mediation
Here is where the hard problem is manufactured.
This is the layer that takes an ordinary phenomenon and turns it into a metaphysical puzzle. Words like ‘experience’, ‘physical’, ‘mental’, ‘subjective’, and ‘objective’ pretend to be carved in stone. They aren’t. They slide, drift, and mutate depending on context, grammar, and conceptual lineage.
The hard problem is almost entirely a T₂ artefact – a puzzle produced by a grammar that forces us to treat ‘experience’ and ‘physical process’ as two different substances rather than two different summaries of different mediational layers.
If you inherit a conceptual architecture that splits the world into mind and matter, of course you will look for a bridge. Language hands you the illusion and then refuses to refund the cost of admission.
T₃ – Cultural–Normative Mediation
The Western problem is not the world’s problem.
The very idea that consciousness is metaphysically puzzling is the product of a specific cultural lineage: Enlightenment substance dualism (even in its ‘materialist’ drag), Cartesian leftovers, empiricist habits, and Victorian metaphysics disguised as objectivity.
Other cultures don’t carve the world this way. Other ontologies don’t need to stitch mind back into world. Other languages simply don’t produce this problem.
The hard problem is not a universal insight. It’s a provincial glitch.
Reassembling the Encounter
Once you run consciousness through the mediational layers, the hard problem dissolves:
Consciousness is not an emergent property of neural complexity.
Consciousness is not a fundamental property of the universe.
Consciousness is the reflexive mode of certain mediated encounters, the form the encounter takes when cognition, language, and culture become part of what is appearing.
There is no gap to explain because the ‘gap’ is the product of a linguistic–conceptual framework that splits where the world does not.
As for the ever-mystical ‘what-it’s-like’: that isn’t a metaphysical jewel buried in the brain; it is the way a T₀–T₃ architecture manifests when its own structure becomes reflexively available.
A Brief Disclaimer Before the Internet Screams
Pointing out that Chalmers (and most of modern philosophy) operates within a faulty ontology is not to claim MEOW is flawless or final. It isn’t. But if Occam’s razor means anything, MEOW simply removes one unnecessary supposition — the idea that ‘mind’ and ‘world’ are independent substances in need of reconciliation. No triumphalism. Just subtraction.
Where This Leaves Chalmers
Chalmers is not wrong. He’s just asking the wrong question. The hard problem is not a metaphysical insight. It’s the moment our language tripped over its shoelaces and insisted the pavement was mysterious.
MEOW doesn’t solve the hard problem. It shows why the hard problem only exists inside a linguistic architecture that can’t model its own limitations.
This piece could easily grow into a full essay – perhaps it will. But for now, it does the job it needs to: a practical demonstration of MEOW in action.
And, arguably more important, it buys me one more day of indexing.
Philosophics 