“What is up with us white people?” asks John Biewen in his TEDx talk The Lie That Invented Racism. It’s the sort of line that makes a roomful of middle-class liberals laugh nervously, because it’s the kind of question we’d rather leave to other people – preferably the ones already burdened with the consequences of our civilisational mess. But Biewen’s point, following Ibram X. Kendi, is that race is not some primordial fact, a tragic misunderstanding of melanin levels. It was invented, quite literally, by a Portuguese royal propagandist in the fifteenth century, and it has been paying dividends to “us” ever since.
Yes, invented. Not discovered like a continent, not unearthed like a fossil, not deduced like a law of motion. Fabricated. Gomes de Zurara, a court chronicler under King Afonso V, was tasked with writing a stirring tale to justify Portugal’s shiny new business model: kidnapping Africans and selling them like cattle. Zurara obligingly lumped every tribe and tongue south of the Sahara into a single category – “the Blacks,” beastly and conveniently inferior – and thus performed the intellectual sleight of hand that would metastasise into centuries of racial taxonomy. It wasn’t science. It wasn’t reason. It was marketing.
And here lies the exquisite irony: this happened at the dawn of Modernity, that self-anointed Age of Reason. The Enlightenment’s sales pitch was universality – “all men are created equal,” etc. – but tucked in the fine print was the little caveat that “man” actually meant white, European, propertied man. Everyone else? Barbaric, uncivilised, or in need of civilising at the end of a whip. Modernity congratulated itself on escaping medieval superstition while simultaneously cooking up the most profitable superstition of all: that human worth can be ranked by pigmentation.
This is why racism has proved so stubborn. If it were merely a misunderstanding, like thinking the Earth is flat, we’d have grown out of it. But racism was never about confusion; it was about utility. A well-tuned lie, weaponised to justify land theft, slavery, and empire, then codified into law, census, and property rights. As Kendi and others point out, race became the scaffolding for a political economy that had to square Christian salvation with chains and sugar plantations. Voilà: whiteness – not as an identity, but as a racket.
And yet, “good white people” (Dow’s term, delivered with that Minnesota-nice grimace) still act as though racism is a tragic but external drama: Black people versus hood-wearing villains, while we clap politely from the sidelines. But there are no sidelines. Whiteness was built to privilege us; neutrality is just complicity in better shoes. As historian Nell Irvin Painter reminds us, the Greeks thought they were superior, yes – but on cultural, not chromatic grounds. Race, as a concept, is a modern fix, not a timeless truth.
So what’s the moral? Stop romanticising the Enlightenment as though it were some grand emancipation. It was also a bureaucracy for inequality, a rationalisation engine that could make even human trafficking sound like a noble project. To dismantle racism is not to cleanse an ancient superstition but to tear out one of Modernity’s central operating systems.
The uncomfortable fact – the one Dow leaves hanging like smoke after the torch march – is this: if whiteness was invented for profit, then dismantling it is not philanthropy. It is debt repayment. And debt, as any bank will tell you, compounds with interest.
Philosophics 