With the MEOW thesis now roaming freely across the intellectual savannah, knocking over conceptual furniture and frightening the rationalists, it’s time to walk through a simple example. We’ll stay safely within the realm of conscious perception for now. That way, no one panics, and everyone can pretend they’re on familiar ground.
Our case study: colour.
Or rather, the quite embarrassing misunderstanding of colour that Western philosophy has been peddling for roughly three centuries.
Audio: NotebookLM podcast summary of this topic, Colour, Perception, and Mediated Ontology.
The Realist’s Apple: A Comedy of Certainty
Picture an apple on a table: plump, unashamedly spherical, wearing its redness like a badge of honour. The traditional Realist swears it’s red in itself, quite independent of anyone wandering in to admire it. The apple has redness the way it has mass, curvature, and that little bruise from the careless shop assistant. When you enter the room, you ‘see’ the red it’s been proudly radiating all along.
Image 0: Subject viewing red apple.
By school age, most of us are told that apples don’t ‘have’ colour; they merely reflect certain wavelengths. A minor complication. A mechanical detail. Nothing to disturb the fundamental metaphysical fantasy: that redness is still ‘out there’, waiting patiently for your eyes to come collect it.
It’s all very straightforward. Very tidy. And very wrong.
Idealists to the Rescue (Unfortunately)
Ask an Idealist about the apple and the entertainment begins.
The Berkeley devotee insists the apple exists only so long as it’s perceived – esse est percipi – which raises awkward questions about what happens when you step out for a cuppa. God, apparently, keeps the universe running as a kind of 24-hour perceptual babysitter. You may find this profound or you may find it disturbingly clingy.
The Kantian, inevitably wearing a waistcoat, insists the apple-in-itself is forever inaccessible behind the Phenomenal Veil of Mystery. What you experience is the apple-for-you, sculpted by space, time, causality, and a toolkit of categories you never asked for. This explains a lot about post-Kantian philosophy, not least the fixation on walls no one can climb.
Contemporary idealists get creative: proto-experience in everything, cosmic consciousness as universal substrate, matter as a sleepy epiphenomenon of Mind. It’s quite dazzling if you ignore the categories they’re smashing together.
What unites these camps is the conviction that mind is doing the heavy lifting and the world is an afterthought – inconvenient, unruly, and best kept in the margins.
The Shared Mistake: An Architectural Catastrophe
Both Realist and Idealist inherit the same faulty blueprint: mind here, world there – two self-contained realms entering into an epistemic handshake.
Realists cling to unmediated access (a fantasy incompatible with biology). Idealists cling to sovereign mentality (a fantasy incompatible with objectivity).
Both take ‘experience’ to be a relation between two pre-existing domains rather than a single structured encounter.
This is the mistake. Not Realism’s claims about mind-independence. Not Idealism’s claims about mental primacy. The mistake is the architecture – the assumption of two separately-existing somethings that subsequently relate.
MEOW – yes, we’re calling it that – puts it bluntly:
The problem isn’t where colour is. The problem is assuming it has to be in something – mind or world – rather than in the event.
Redness isn’t inside your head or inside the apple. It’s co-constituted by biological, cognitive, linguistic, and cultural mediation interacting with persistent constraint patterns.
Time to peel this onion… er, apple.
The Four Layers of Mediation (T₀–T₃)
A Ridiculously Oversimplified Cheat-Sheet That Still Outperforms Most Metaphysics Syllabi
Structure and Sensitivity: the Architecture You Never Asked For
This is where the Enlightenment’s fantasy of ‘raw perception’ goes to die.
Your visual system transforms, filters, enhances, suppresses, and reconstructs before ‘red’ even reaches consciousness. Cone responses, opponent processes, retinal adaptation, spatial filtering – all of it happening before the poor cortex even gets a look-in.
You never perceive ‘wavelengths’. You perceive the output of a heavily processed biological pipeline.
The biology isn’t the barrier.The biology is the view.
Image 2: Chromatic processing pathway (T₀→T₁): the layered biological transformations that make “red” possible long before consciousness gets involved.
T₁ – Cognitive Mediation
Prediction and Inference: You See What You Expect (Until Constraint Smacks You)
Your cognitive system doesn’t ‘receive’ colour information – it predicts it and updates the guess when necessary.
Memory colour biases perception toward canonical instances. Attentional gating determines what gets processed intensively and what gets summary treatment. Top-down modulation shapes what counts as signal versus noise.
There is no percept without mediation. There is no ‘raw data’ waiting underneath.
The Enlightenment liked to imagine perception as a passive window. Cognition turns that window into a heavily editorialised newsfeed.
Image 3: Expectation and input co-determine the percept: “red” emerges from the encounter, not from either source alone.
T₂ – Linguistic–Conceptual Mediation
Categories and Symbols: How Words Carve the Spectrum
Enter the famous Whorf skirmishes. Do words change perception? Do they merely label pre-existing distinctions? Do Russians really ‘see’ blue differently?
Berlin & Kay gave us focal colour universals – constraint patterns stable across cultures. Roberson et al. gave us the Himba data – linguistic categories reshaping discrimination and salience.
The correct answer is neither universalism nor relativism. It’s MEOW’s favourite refrain:
Mediation varies; constraint persists.
Words don’t invent colours. But they do reorganise the perceptual field, changing what pops and what hides.
Image 4: Different languages carve the same physical continuum differently: English imposes a blue/green split; Himba divides the region into several greens with no blue boundary at all.
T₃ – Cultural–Normative Mediation
Shared Practices: The Social Life of Perception
Your discipline, training, historical context, and shared norms tell you:
which distinctions matter
which differences ‘count’
which patterns get ignored
A Himba herder, a Renaissance painter, and a radiologist do not inhabit the same perceptual world – even when staring at the same patch of light.
Cultural mediation doesn’t rewrite biology; it reorganises priorities, salience, and interpretive readiness.
Image 5: Three observers confronting the same stimulus yet extracting different distinctions: the scientist tracks wavelength, the artist tracks hue and value, and the Himba pastoralist tracks ecologically salient greens. Same object, different salience hierarchies. Not arbitrary – just mediated.
What Seeing Red Actually Involves (Step By Exhausting Step)
You walk into a room. Apple on table. Looks red. What just happened?
T₀ – Biological: Long wavelength light hits L-cones harder than M- and S-cones. Opponent channels compute (L−M). Adaptation shifts baseline. Edge detection fires. You don’t have ‘red’ yet – you have transformed photoreceptor output.
T₁ – Cognitive: Your brain predicts ‘apple, probably red’ based on shape and context. Memory colour pulls toward canonical apple-red. Attention allocates processing resources. Prediction matches input (roughly). System settles: ‘yes, red apple’.
T₂ – Linguistic–Conceptual: The continuous gradient gets binned: ‘red’, not ‘crimson’ or ‘scarlet’ unless you’re a designer. The category provides stability, ties this instance to others, makes it reportable.
T₃ – Cultural–Normative: Does the exact shade matter? Depends whether you’re buying it, photographing it, or painting it. Your practical context determines which distinctions you bother tracking.
And through all of this: Constraint. Metameric matches stay stable. Focal colours persist cross-culturally. Wavelength sensitivities don’t budge. The encounter isn’t arbitrary – but it’s not unmediated either.
What happened wasn’t: Mind Met World. What happened was: an encounter-event unfolded, organised through four mediational layers, exhibiting stable constraint patterns that made it this and not that.
Where This Leaves Us
Colour is not ‘out there’. Colour is not ‘in here’.
Colour is the structured relational event of encounter.
Four mediation layers shape what appears. Constraint patterns stabilise the encounter so we aren’t hallucinating wildly divergent rainbows.
There is no ‘apple as it really is’ waiting behind the encounter. Nor is there a sovereign mind constructing its own private theatre.
There is only the event – where biological structure, cognitive dynamics, conceptual categories, and cultural histories co-emerge with the stable patterns of constraint we lazily call ‘the world’.
The apple was never red ‘in itself’. You were never seeing it ‘as it really is’. And the Enlightenment can finally take off its colour-blind uncle glasses and admit it’s been squinting at the wrong question for three hundred years.
Next time: Why visual illusions aren’t perception failing, but perception revealing itself.
Until then: stop asking where colour ‘really’ lives.
It lives in the event. And the event is mediated, constrained, and real enough.
I was having an inappropriate chat with ChatGPT and, per Feyerabend, I once again discovered that some of the best inspirations are unplanned. The conversation circled around to the conflicting narratives of Erasmus and Wells. Enter, Plato, McGilchrist, and the Enlightenment – all living rent-free in my head – and I end up with this.
Audio: NotebookLM podcast on this topic.
I. The Proverb and Its Presumption
Erasmus sits at his writing desk in 1500-something, cheerful as a man who has never once questioned the premises of his own eyesight, and pens what will become one of the West’s most durable little myths: ‘In the land of the blind, the one-eyed man is king’. It arrives packaged as folk wisdom, the sort of thing you’re meant to nod at sagely over a pint. And for centuries, we did. The proverb became shorthand for a comfortable fantasy: that advantage is advantage everywhere, that perception grants sovereignty, that a man with superior faculties will naturally ascend to his rightful place atop whatever heap he finds himself on.
In the land of the blind, the one-eyed man is king
– Erasmus
It’s an Enlightenment dream avant la lettre, really – this breezy confidence that reason, sight, knowledge, insight will simply work wherever they’re deployed. The one-eyed man doesn’t need to negotiate with the blind. He doesn’t need their endorsement, their customs, their consent. He arrives, he sees, he rules. The proverb presumes a kind of metaphysical meritocracy, where truth and capability are self-authenticating, where the world politely arranges itself around whoever happens to possess the sharper tools.
Image: Midjourney didn’t coöperate with my prompt for a one-eyed king. Trust that this king has only one.
It’s the intellectual equivalent of showing up in a foreign country with a briefcase full of sterling and expecting everyone to genuflect. And like most folk wisdom, it survives because it flatters us. It tells us that our advantages – our rationality, our education, our painstakingly cultivated discernment – are universally bankable. That we, the seeing, need only arrive for the blind to recognise our superiority.
Erasmus offers this with no apparent irony. He hands us a proverb that whispers: your clarity is your crown.
II. Wells Wanders In
Four centuries later, H.G. Wells picks up the proverb, turns it over in his hands like a curious stone, and proceeds to detonate it.
The Country of the Blind (1904) is many things – a fable, a thought experiment, a sly dismantling of Enlightenment presumption – but above all it is an act of literary vandalism against Erasmus and everything his proverb smuggles into our collective assumptions. Wells sends his protagonist, Nuñez, tumbling into an isolated Andean valley where a disease has rendered the entire population blind for generations. They’ve adapted. They’ve built a culture, a cosmology, a complete lifeworld organised around their particular sensorium. Sight isn’t absent from their world; it’s irrelevant. Worse: it’s nonsense. The seeing man’s reports of ‘light’ and ‘sky’ and ‘mountains’ sound like the ravings of a lunatic.
Nuñez arrives expecting Erasmus’s kingdom. He gets a psychiatric evaluation instead.
The brilliance of Wells’s story isn’t simply that the one-eyed man fails to become king – it’s how he fails. Nuñez doesn’t lack effort or eloquence. He tries reason, demonstration, patient explanation. He attempts to prove the utility of sight by predicting sunrise, by describing distant objects, by leveraging his supposed advantage. None of it matters. The blind don’t need his reports. They navigate their world perfectly well without them. His sight isn’t superior; it’s alien. And in a culture that has no use for it, no linguistic scaffolding to accommodate it, no social structure that values it, his one eye might as well be a vestigial tail.
The valley’s elders eventually diagnose Nuñez’s problem: his eyes are diseased organs that fill his brain with hallucinations. The cure? Surgical removal.
Wells lets this hang in the air, brutal and comic. The one-eyed man isn’t king. He’s a patient. And if he wants to stay, if he wants to belong, if he wants to marry the girl he’s fallen for and build a life in this place, he’ll need to surrender the very faculty he imagined made him superior. He’ll need to let them fix him.
The story ends ambiguously – Nuñez flees at the last moment, stumbling back toward the world of the sighted, though whether he survives is left unclear. But the damage is done. Erasmus’s proverb lies in ruins. Wells has exposed its central presumption: that advantage is advantage everywhere. That perception grants authority. That reason, clarity, and superior faculties are self-evidently sovereign.
They’re not. They’re only sovereign where the culture already endorses them.
III. Plato’s Ghost in the Valley
If Wells dismantles Erasmus, Plato hovers over the whole scene like a weary ghost, half scolding, half despairing, muttering that he told us this would happen.
The Allegory of the Cave, after all, is the original version of this story. The philosopher escapes the cave, sees the sun, comprehends the Forms, and returns to liberate his fellow prisoners with reports of a luminous reality beyond the shadows. They don’t thank him. They don’t listen. They think he’s mad, or dangerous, or both. And if he persists – if he tries to drag them toward the exit, toward the light they can’t yet see – they’ll kill him for it.
Video: Plato’s Cave
Plato’s parable is usually read as a tragedy of ignorance: the prisoners are too stupid, too comfortable, too corrupted by their chains to recognise truth when it’s offered. But read it alongside Wells and the emphasis shifts. The cave-dwellers aren’t wrong, exactly. They’re coherent. They’ve built an entire epistemology around shadows. They have experts in shadow interpretation, a whole language for describing shadow behaviour, social hierarchies based on shadow-predicting prowess. The philosopher returns with reports of a three-dimensional world and they hear gibberish. Not because they’re defective, but because his truth has no purchase in their lifeworld.
Plato despairs over this. He wants the prisoners to want liberation. He wants truth to be self-authenticating, wants knowledge to compel assent simply by virtue of being knowledge. But the cave doesn’t work that way. The prisoners don’t want truth; they want comfort shaped like reality. They want coherence within the system they already inhabit. The philosopher’s sun is as alien to them as Nuñez’s sight is to the blind valley.
And here’s the kicker: Plato knows this. That’s why the allegory is tragic rather than triumphant. The philosopher does see the sun. He does apprehend the Forms. But his knowledge is useless in the cave. Worse than useless – it makes him a pariah, a madman, a threat. His enlightenment doesn’t grant him sovereignty; it exile him from the only community he has.
The one-eyed man isn’t king. He’s the lunatic they’ll string up if he doesn’t learn to shut up about the sky.
IV. The Enlightenment’s Magnificent Blunder
Once you’ve got Erasmus, Wells, and Plato in the same room, the Enlightenment’s central fantasy collapses like wet cardboard.
Humanity’s great Enlightenment wheeze – that baroque fantasy of Reason marching triumphantly through history like a powdered dragoon – has always struck me as the intellectual equivalent of selling snake oil in a crystal decanter. We were promised lucidity, emancipation, and the taming of ignorance; what we got was a fetish for procedural cleverness, a bureaucratisation of truth, and the ghastly belief that if you shine a bright enough torch into the void, the void will politely disclose its contents.
The Enlightenment presumed universality. It imagined that rationality, properly deployed, would work everywhere – that its methods were culture-neutral, that its conclusions were binding on all reasonable minds, that the shadows in Plato’s cave and the blindness in Wells’s valley could be cured by the application of sufficient light and logic. It treated reason as a kind of metaphysical bulldozer, capable of flattening any terrain it encountered and paving the way for Progress, Truth, and Universal Human Flourishing.
This was, to put it mildly, optimistic.
What the Enlightenment missed – what Erasmus’s proverb cheerfully ignores and what Wells’s story ruthlessly exposes – is that rationality is parochial. It’s not a universal solvent. It’s a local dialect, a set of practices that evolved within particular cultures, buttressed by particular institutions, serving particular ends. The Enlightenment’s rationality is Western rationality, Enlightenment rationality, rationality as understood by a specific cadre of 18th-century European men who happened to have the printing press, the political clout, and the colonial apparatus to export their epistemology at gunpoint.
They mistook their own seeing for sight itself. They mistook their own lifeworld for the world. And they built an entire civilisational project on the presumption that everyone else was just a less-developed version of them – prisoners in a cave, blind villagers, savages waiting to be enlightened.
The one-eyed man imagined himself king. He was actually the emissary who forgot to bow.
V. McGilchrist’s Neuroscientific Millinery
Iain McGilchrist sits in the same intellectual gravity well as Plato and Wells, only he dresses his thesis up in neuroscientific millinery so contemporary readers don’t bolt for the door. The Master and His Emissary is essentially a 500-page retelling of the same ancient drama: the emissary – our little Enlightenment mascot – becomes so enamoured of his own procedures, abstractions, and tidy schemas that he forgets the Master’s deeper, embodied, culturally embedded sense-making.
McGilchrist’s parable is neurological rather than allegorical, but the structure is identical. The left hemisphere (the emissary) excels at narrow focus, manipulation, abstraction – the sort of thing you need to count coins or parse grammar or build bureaucracies. The right hemisphere (the Master) handles context, pattern recognition, relational understanding – the sort of thing you need to navigate an actual lifeworld where meaning is messy, embodied, and irreducible to procedures.
The emissary is supposed to serve the Master. Left-brain proceduralism is supposed to be a tool deployed within the broader, contextual sense-making of the right brain. But somewhere along the way – roughly around the Enlightenment, McGilchrist suggests – the emissary convinced itself it could run the show. Left-brain rationality declared independence from right-brain contextuality, built an empire of abstraction, and wondered why the world suddenly felt thin, schizophrenic, oddly two-dimensional.
It’s Erasmus all over again: the presumption that the emissary with one eye should be king. The same tragic misunderstanding of how worlds cohere.
McGilchrist’s diagnosis is clinical, but his conclusion is damning. Western modernity, he argues, has become pathologically left-hemisphere dominant. We’ve let analytic thought pretend it’s sovereign. We’ve mistaken our schemas for reality, our maps for territory, our procedures for wisdom. We’ve built cultures that privilege manipulation over meaning, extraction over relationship, clarity over truth. And we’re baffled when these cultures feel alienating, when they produce populations that are anxious, depressed, disenchanted, starved for something they can’t quite name.
The emissary has forgotten the Master entirely. And the Master, McGilchrist suggests, is too polite – or too injured – to stage a coup.
In McGilchrist’s frame, culture is the Master. Strategy, reason, Enlightenment rationality – these are the emissary’s tools. Useful, necessary even, but never meant to govern. The Enlightenment’s mistake was letting the emissary believe his tools were all there was. It’s the same delusion Nuñez carries into Wells’s valley: the belief that sight, reason, superior faculties are enough. That the world will rearrange itself around whoever shows up with the sharper implements.
It won’t. The valley doesn’t need your eyes. The cave doesn’t want your sun. And the Master doesn’t answer to the emissary’s paperwork.
VI. The Triumph of Context Over Cleverness
So here’s what these three – Erasmus, Wells, Plato – triangulate, and what McGilchrist confirms with his neuroscientific gloss: the Enlightenment dream was always a category error.
Reason doesn’t grant sovereignty. Perception doesn’t compel assent. Superior faculties don’t self-authenticate. These things only work – only mean anything, only confer any advantage – within cultures that already recognise and value them. Outside those contexts, they’re noise. Gibberish. Hallucinations requiring surgical intervention.
The one-eyed man arrives in the land of the blind expecting a kingdom. What he gets is a reminder that kingdoms aren’t built on faculties; they’re built on consensus. On shared stories, shared practices, shared ways of being-in-the-world. Culture is the bedrock. Reason is just a tool some cultures happen to valorise.
And here’s the uncomfortable corollary: if reason is parochial, if rationality is just another local dialect, then the Enlightenment’s grand project – its universalising ambitions, its colonial export of Western epistemology, its presumption that everyone, everywhere, should think like 18th-century European philosophes – was always a kind of imperialism. A metaphysical land-grab dressed up in the language of liberation.
The Enlightenment promised illumination but delivered a blinding glare that obscures more than it reveals. It told us the cave was a prison and the valley was backward and anyone who didn’t see the world our way was defective, uncivilised, in need of correction. It never occurred to the Enlightenment that maybe – just maybe – other cultures had their own Masters, their own forms of contextual sense-making, their own ways of navigating the world that didn’t require our light.
Wells understood this. Plato suspected it. McGilchrist diagnoses it. And Erasmus, bless him, never saw it coming.
VII. The Enlightenment’s Paper Crown
The Enlightenment liked to imagine itself as the adult entering the room, flicking on the light-switch, and announcing that, at long last, the shadows could stop confusing the furniture for metaphysics. This is the kind of confidence you only get when your culture hasn’t yet learned the words for its own blind spots. It built an entire worldview on the hopeful presumption that its preferred modes of knowing weren’t just one way of slicing experience, but the gold standard against which all other sense-making should be judged.
Call it what it is: a provincial dialect masquerading as the universal tongue. A parochial habit dressed in imperial robes. The Enlightenment always smelled faintly of a man who assumes everyone else at the dinner table will be impressed by his Latin quotations. And when they aren’t, he blames the table.
The deeper farce is that Enlightenment rationality actually believed its tools were transferrable. That clarity is clarity everywhere. That if you wheel enough syllogisms into a space, the locals will drop their incense and convert on sight. Wells disabuses us of this; Plato sighs that he tried; McGilchrist clinically confirms the diagnosis. The emissary, armed with maps and measuring sticks, struts into the valley expecting coronation and is shocked – genuinely shocked – to discover that nobody particularly cares for his diagrams.
The Enlightenment mistake wasn’t arrogance (though it had that in liberal supply). It was context-blindness. It thought procedures could substitute for culture. It thought method could replace meaning. It thought mastery was a matter of getting the right answer rather than belonging to the right world.
You can all but hear the emissary stamping his foot.
VIII. The Anti-Enlightenment Position (Such as It Is)
My own stance is drearily simple: I don’t buy the Enlightenment’s sales pitch. Never have. The promise of universal reason was always a conjuring trick designed to flatter its adherents into thinking that their habits were Nature’s preferences. Once you stop confusing methodological neatness with metaphysical authority, the entire apparatus looks less like a cathedral of light and more like a filing system that got ideas above its station.
The problem isn’t that reason is useless. The problem is that reason imagines itself sovereign. Reason is a brilliant servant, a competent emissary, and an atrocious king. Culture is the king; context is the kingdom. Without those, rationality is just an embarrassed bureaucrat looking for a desk to hide behind.
This is why I keep banging on about language insufficiency, parochial cognition, and the delightful way our concepts disintegrate once you wander too far from the lifeworlds that birthed them. The Enlightenment thought the human mind was a searchlight. It’s closer to a candle in a draughty hall. You can still get work done with a candle. You just shouldn’t be telling people it can illuminate the universe.
So the anti-Enlightenment move isn’t a call to smash the instruments. It’s a call to read the room. To stop pretending the emissary is the Master. To stop assuming sight is a passport to sovereignty. To stop wandering into other cultures – other caves, other valleys, other hemispheres – with a ruler and a smirk, convinced you’re about to be crowned.
Underneath these brittle idols lies the far messier truth that cognition is parochial, language insufficient, and ‘rationality’ a parlour trick we perform to impress ourselves. I’m not proposing a new catechism, nor am I pining for some prelapsarian alternative. I’m simply pointing out that the Enlightenment promised illumination but delivered a blinding glare that obscures more than it reveals.
The task, then, is to grow comfortable with the dimness. To navigate by flicker rather than floodlight. To admit that the world was never waiting to be made ‘clear’ in the first place.
This doesn’t mean abandoning reason. It means remembering that reason is the emissary, not the Master. It means recognising that our schemas are provisional, our maps incomplete, our procedures useful only within the cultures that endorse them. It means learning to bow – to culture, to context, to the irreducible messiness of lifeworlds we don’t fully understand and can’t procedurally master.
The one-eyed man never was king. At best, he was an enthusiastic tourist with a very noisy torch. The sooner he stops shining it into other people’s faces, the sooner we can get on with the far more interesting business of navigating a world that never promised to be legible.
Not a kingdom of sight. Just a world where the emissary remembers his place.
Only teasing. It reads as pejorative unless you catch the self-inflicted mockery baked in. This chap Tom has for film what I seem to have for language: an alarming degree of enthusiasm paired with the creeping suspicion that most of civilisation is determined to ruin the very medium we love.
I don’t actually share his fondness for film, mind you. I merely recognise the feral passion. What pulled me into this clip wasn’t cinema but dissection. The language of his breakdown dropped me neatly into my natural habitat.
I seldom watch films, television, or whatever corporate imagination-by-committee is calling itself these days. Besides being an outrageous time-sink, Sturgeon’s Law doesn’t just hold; it’s juiced up as if someone ran it through a cheap VFX plug-in. The decline in visual quality Tom describes feels depressingly familiar.
A similar aesthetic rot crept in during the digital audio shift of the ’80s. Vast new possibilities, yes, but a certain grain, a certain breath, went missing. I remember an engineering mate in ’84 being asked to record a well-known jazz artist using Sony’s shiny new digital system. He refused on technical principle, writing a blistering hand-delivered letter explaining why the end result would sound worse. He was right, of course. The label didn’t care, of course. And he walked.
The problem then resembles the problem now. Most people aren’t experiencing media in the environment it was built for. We consume films on phones, tablets, monstrous living-room billboards, or, in my case, a knackered 32-inch monitor. Half the audience barely looks at the screen anyway. They want distraction, not discernment. Some, like Tom – and to a lesser degree, me – actually notice that something in the visual vocabulary has been quietly amputated.
Perhaps that’s why I avoid the form: the predictability, the shallow craft, the sense that the whole affair is engineered for attention-drifting multitudes rather than people who actually, well, look.
Anyway, the whole point was to share the video. Naturally, I ended up editorialising. I learnt something from it. You might too.
How might the indexicality of Charles Peirce relate to Galen Strawson’s notion of episodic self-identity?
Thought Process
This is an interesting philosophical question that connects two different thinkers and concepts. Let me think through this carefully.
Charles Peirce’s indexicality refers to his theory of indexical signs – signs that point to or indicate their objects through a direct, existential connection (like “this,” “here,” “now,” “I”). These are part of his broader semiotics, where he distinguished between icons, indexes, and symbols.
Galen Strawson’s notion of episodic self-identity relates to his work on the phenomenology of the self. Strawson distinguishes between “Diachronic” and “Episodic” self-experience. Diachronic individuals experience themselves as continuous over time, with a narrative extending into past and future. Episodic individuals (like Strawson claims to be) experience themselves more in terms of discrete, present-centered episodes, without a strong sense of narrative continuity.
How might these relate?
The indexical “I”: Peirce’s indexicality is crucial for how the “I” functions. The first-person pronoun is paradigmatically indexical – it picks out the speaker/thinker in the moment of utterance. For Strawson’s episodic self, each moment’s “I” might be more purely indexical, pointing to the present subject without necessarily carrying thick narrative continuity.
Temporal indexicals: “Now” is also indexical. Episodic self-experience emphasizes the “now” of experience over temporal extension. The indexical nature of present-tense self-reference might support episodic rather than diachronic self-conception.
Existential connection vs narrative construction: Indexical signs work through direct, causal-existential connection, not through resemblance or convention. Similarly, episodic self-experience might be more immediately indexical (this experience, now) rather than mediated through narrative construction.
This is a sophisticated question that deserves a nuanced response.
Video: “Maintenance” Midjourney render of the cover image for no reason in particular.
As many have been before me, I find metaphysical claims to be incredulous. I read these people tear down edifices, yet they seem to have a habit of replacing one for another – as if renaming it makes it disappear. Perhaps Lacan would be curious how this persists at this stage of our supposed development.
Audio: NotebookLM podcast discussing the underlying essay, The Great Substitution: From Metaphysics to Metaphysics
Because of this, I performed a survey – and then a genealogy – to trace the history of substitution. It began as a side note in The Discipline of Dis-Integration, but the pattern grew too large to ignore. Every time someone proclaims the end of metaphysics, a new one quietly takes its place. Theology becomes Reason. Reason becomes History. History becomes Structure. Structure becomes Data. The names change; the grammar doesn’t.
This essay, The Great Substitution: From Metaphysics to Metaphysics, tracks that recursion. It argues that modern thought has never killed its gods – it has merely rebranded them. Kant, Nietzsche, Heidegger, Derrida, Harari – each announced emancipation, and each built a new altar. We like to imagine that progress freed us from metaphysics, but what it really did was automate it. The temples are gone, but the servers hum.
The argument unfolds across ten short sections: from the limits of knowing, through the linguistic machinery of belief, to the modern cults of scientism, economics, psychology, and dataism. The closing sections introduce Dis-Integration – not a cure but a posture. Maintenance, not mastery. Thinking without kneeling.
If the Enlightenment promised illumination, we’ve spent the past three centuries staring directly into the light and calling it truth. This essay is my attempt to look away long enough to see what the glare has been hiding.
The Great Substitution: From Metaphysics to Metaphysics
What followed was a case study in how not to communicate.
LinkedIn, that self-parody of professional virtue signalling, is essentially a digital networking séance: a place where narcissism wears a tie. So I expected a reaction – just not one quite so unintentionally revealing.
Audio: NotebookLM podcast on this topic.
But First…
Before I get too engaged, I want to share one of my favourite interactions: After I informed a commenter that I was a trained economist who taught undergraduate economics for the better part of a decade and had read many seminal economic books and journals firsthand, he replied, ‘No wonder you don’t know anything about economics’.
It reminded me of Oscar Wilde’s quip:
Education is an admirable thing, but it is well to remember from time to time that nothing that is worth knowing can be taught.
— Oscar Wilde
I think he may have taken this point too far.
The Post
I posted this:
Capitalism doesn’t kill with guns or gulags. It kills with forms, policy, and plausible deniability. The machine is efficient precisely because no one feels responsible. When an insurance executive cuts ‘unprofitable’ coverage, it’s not an atrocity – it’s ‘cost optimisation’.
Four assertions that, if anything, were restrained. And yet, of roughly 6,600 impressions, 150 people commented – and only ten actually clicked through to read the article itself. Two, perhaps, reached the source post.
So, fewer than one-tenth of one per cent engaged with the argument. The rest engaged with their projections.
The Anatomy of Reaction
From this data set, one can discern a familiar pattern – social media’s endemic form of discourse dementia. People no longer respond to content, but to keywords. They hear ‘capitalism’ and proceed to recite preloaded scripts from whichever Cold War memory palace they inhabit.
Their replies fall neatly into categories.
1. The Purists and Apologists
These are the theologians of the market. They defend a sacred true capitalism – pure, fair, competitive – untainted by corruption or collusion. Every failure is blamed on heresy: ‘That’s not capitalism, that’s bureaucracy’.
This is theology masquerading as economics. The purity argument is its own circular proof: if capitalism fails, it was never real capitalism to begin with.
I eventually replied with a meme that captured the absurdity perfectly:
« Yeah, bruh! Cancer is not the problem. The problem is stage 4 cancer. What we need is stage 2 cancer. »
Image: Mentioned Meme
That’s the logic of ‘real capitalism’. A belief that malignancy can be cured by downgrading it.
2. The Cold Warriors and Whatabouters
When all else fails, shout Stalin. ‘Move to Cuba’, they say, as if the modern world were still divided between the Berlin Wall and McDonald’s.
These people argue from the long-term memory of the twentieth century because their short-term memory has been erased by ideology. The result is political dementia – functioning recall of ghosts, total blindness to the present.
3. The Moral Traditionalists
‘Capitalism created the highest living standards in history’, they proclaim, ignoring that the same sentence could be said of feudalism by a duke.
They confuse correlation for causation: prosperity under capitalism equals prosperity because of capitalism. It’s a comforting fable that erases the costs – colonialism, exploitation, environmental collapse—folded into that narrative of progress.
4. The Diagnosticians and Dismissers
When all argument fails, the fallback is pathology: ‘You’re confused,’ ‘You’re a cancer’, ‘Take this nonsense to Bluesky‘.
Ad hominem is the last refuge of the intellectually cornered. It converts disagreement into diagnosis. It’s a defence mechanism masquerading as discourse.
5. The Bureaucracy Confusionists
This group misread ‘forms and policy’ as an attack on government, not markets. For them, only the state can be bureaucratic. They cannot conceive of corporate violence without a uniform.
That’s precisely the blindness the post was about – the quiet procedural cruelty embedded in systems so efficient no one feels responsible.
6. The Realists and Partial Allies
A handful of commenters admitted the system was broken – just not fatally. ‘Capitalism has gone astray’, they said. ‘It’s not capitalism; it’s profiteering’.
This is capitalism’s soft apologetics: acknowledging illness while refusing to name the disease. These are the reformists still rearranging chairs on the Titanic.
7. The Human-Nature Essentialists
‘The problem isn’t capitalism – it’s people’.
Ah yes, anthropology as absolution. The rhetorical sleight of hand that converts design flaws into human nature. It’s a comforting determinism: greed is eternal, therefore systems are blameless.
This, too, proves the thesis. Capitalism’s most effective mechanism is the internalisation of guilt. You blame yourself, not the structure.
8. The Paranoids and Projectionists
For these, critique equals conspiracy. ‘The Marxists are oppressing your freedom’. ‘Bank accounts frozen in Canada’. ‘Social credit scores!’
They live in a world where any question of fairness is a plot to install a totalitarian state. Their fear is algorithmic; it needs no source.
9. The Systemic Observers
A few – precious few – saw the argument clearly. They understood that capitalism’s violence is procedural, not personal. That its atrocities come with signatures, not bullets. That the “cost optimisation” logic of insurance or healthcare is not an aberration – it’s the system functioning as designed.
These voices are proof that rational discourse isn’t extinct – merely endangered.
Discourse Dementia
What this episode reveals is not a failure of capitalism so much as a failure of cognition. The audience no longer hears arguments; it hears triggers. People don’t read – hey recognise.
The reflexive replies, the off-topic tangents, the moral panic – all of it is capitalism in miniature: fast, efficient, transactional, and devoid of empathy.
Social media has become the bureaucratic form of thought itself – automated, unaccountable, and self-reinforcing. Nobody reads because reading doesn’t scale. Nobody engages because attention is a commodity.
Capitalism doesn’t just kill with forms. It kills with feeds.
Coda: The Light That Blinds
The Enlightenment promised clarity – the clean line between reason and superstition, order and chaos, subject and object. Yet, from that same light emerged the bureaucrat, the executive, and the algorithm: three perfect children of reason, each killing with increasing efficiency and decreasing intent.
Capitalism is merely the administrative arm of this lineage – the economic expression of the Enlightenment’s original sin: mistaking quantification for understanding. When discourse itself becomes procedural, when conversation turns into cost-benefit analysis, thought ceases to be an act of care and becomes an act of compliance.
The tragedy isn’t that we’ve lost meaning. It’s that we’ve automated it. The machine hums on, self-justifying, self-optimising, self-absolving.
Your post is a confession that anti-capitalism kills with guns and gulags. Give me capitalism over socialism any day.
Well, you should move to Cuba or any other socialist paradise… end of issue.
How can you be taken seriously when you conflate an entire economic system with health insurance? And for someone to say that overt murder, a la Stalin, is “decency”? That speaks for itself.
That is not capitalism. That is bureaucracy.
Healthcare isn’t free and everyone has the same right to make or not to make money.
Sounds more like socialism. Do it our way or we will freeze your bank account, take your job, and make sure you get nothing till you comply (proof was during covid)
Capitalism has made us the desired destination for those living in socialistic societies
BEURACRACY. The word your looking for is BEURACRACY not capitalism. There is no form of government more beurocratic than communism, except socialism. If you wonder why that is, communism doesn’t have to hide it’s authoritarianism like socialism does.
Socialism/Communism killed over 100 million the last century the old fashioned way;: bullets, starvation, torture, etc. Capitalism lifted 1 billion people out of poverty
Pathetic – misleading statement. Yes there are many problems, and mistakes that should be corrected. But as a physician, can guarantee before this medical system starting to ignore viruses, far more people were killed yearly under socialist or communist medical systems than capitalism. Wake up – care was not denied because many procedures and higher levels of care were unreachable to most!!!
How is the Government any different? You get what they say you get without the option of voting with your feet/checkbook. I’ll take my chances in the free market EVERY TIME.
This post is fiction from the start. Capitalism does NOT kill. Communism/Socialism does though.
Are you implying the ponderous inactivity of the socialist apparat is not worse than what we encounter with capitalistic motivated organizations? Learn the facts.
Capitalism works well enough–better than any other alternatives. It degrades when government sticks its nose into private transactions to provide cover for lethargy and inefficiency. Responsibility moves from the person with whom one deals to a great nothingness of indifference. [truncated for brevity]
Private insurance has its faults but so does government insurance they are different but just as challenging
Any business that deals directly with Human tragedy (Casualty, Medical, Health, et al) should be held to both a different and higher standard in “cost optimization” than other businesses. To say that someone’s chemo should be spreadsheeted in the same columns as someone’s second home 80 feet from the beach is proof that capitalism is dead and scorched earth profiteering is now the new normal.
The argument should not be about capitalism vs. communism, but rather about human beings. Are humans creative/gifted enough to take care of themselves and produce surplus for the helpless few, or helpless sheep, majority to be fed and controlled by elites? But for your edification Bry, as you are critic of capitalism, try communism for a season, to balance your critique.
Bry WILLIS how long have you been this confused about basic economics and government policy?
Most people stop using the “I know you are, but what am I” basis for their arguments by the age of seven or eight. But it appears to still be your basis for discourse.
I wish you better luck seeing and understanding things for what they actually are vice how you wish they were.
The rules come from a socialist regime. The Marxists are oppressing your freedom. Not rhe FREE market and free enrerprises. What are you talking about….
That is is not capitalism. that is CRONY capitalism when feather merchants spread so much hoo-ha that nobody can get anything done.
Bry WILLIS look up social credit. Bank accounts under this government in Canada, have already been frozen, for dare disagreeing with them
This man feels our health insurance system represents capitalism? We better have a more in depth talk about how American health insurance works.
This has nothing to do with “capitalism”. If you choose to use the English language to communicate, understand the intended meanings of the words. We use contract law in our country regarding insurance coverage. It has little to do with capitalism. In fact, Obamacare stripped any semblance of capitalism from the process and replaced it with pricing manipulation, regulations, subsidies and other such “adjustments” to what used to be a capitalistic system. Blame the regulations, and lack of government enforcement, not “capitalism”. No winder NYC elected Momdani.
Ask those in China, N. Korea, and Russia how socialism/communism works for them.
Next you will have Gen AI and Agentic AI declining claims so that management can just point to the AI and no one has to feel bad for cutting off life saving care.
You’re a cancer. Capitalism created the best living standards the world ever seen. The socialist show up and corrupt it with all these social programs that don’t work and that’s where we’re at. You’re killing the future. You’re an idealist that never had to live in the real work and built anything and you’ll be the one who’s bitching when you’re on relief.
The only system that placed people in gulags was socialism all under the banner of democracy.
This is pure nonsense. Take stuff like this on Bluesky
As I’ve said 4,000 times before, Capitalism requires robust competition in the market and zero collusion, price fixing, and market manipulation in order for it to function in its truest form and most beneficial economic impact to society as a whole (instead of 2%) and to be truly considered superior to other forms. None of those conditions exists in today’s capitalism (as practiced) and it has devolved into scorched earth profiteering which has a totally different definition and is practiced in a different way. Today’s profiteering by Corporations, which includes actions and behaviors that are counter-productive to capitalism, and that they hide under the guise of capitalism, acts as a malignant cancer on true capitalism and its inevitable result is, over time, a greater demand by society for socialist response as a counter measure. If Capitalism were working as it should, (and it’s not) that demand by society for socialist action would be highly diminished instead of enhanced.
Capitalism is not the “marriage of business and government” — that’s called oligarchy or, as the WEF calls it, “stakeholder capitalism”, also known as aristocracy. This is the current operating model of Canada, for example, wherein regulation and subsidy and tax”relief” is used to protect monopolies they are favorable to the sitting government.
Before we go any further, please share your definition of capitalism.
Such bureaucracy is worse with socialism, with even less individual freedom because the almighty centralized state maintains tight control over everything.
Another socialist complaining about tainted money. Bry, the money “taint” yours to spend. It belongs to those who earned it.
More like government bureaucracy
Notes and References
1.The Procedural Violence of Systems. David Graeber’s The Utopia of Rules (2015) and Bullshit Jobs (2018) remain essential on the bureaucratic face of modern capitalism — where compliance replaces conscience and inefficiency becomes profitable.
2.Markets as Mythology. Karl Polanyi’s The Great Transformation (1944) describes how “self-regulating” markets were never natural phenomena but products of state violence and enclosure. What contemporary defenders call “real capitalism” is, in Polanyi’s terms, a historical fiction maintained through continuous coercion.
3.The Logic of the Machine. Bernard Stiegler’s Technics and Time (1994–2001) and Automatic Society (2015) provide the philosophical frame for capitalism’s algorithmic mutation: automation not just of production, but of attention and thought.
4.Bureaucracy and Death. Max Weber’s early insight into rationalisation—the conversion of moral action into procedural necessity—reaches its necropolitical extreme in Achille Mbembe’s Necropolitics (2003), where the administration of life and death becomes a managerial function.
5.Language, Responsibility, and the Loss of Agency. Hannah Arendt’s Eichmann in Jerusalem (1963) diagnosed “the banality of evil” as precisely the condition described in the post: atrocity performed through paperwork, not passion. The executive who denies coverage is merely performing policy.
6.Attention as Commodity. Guy Debord’s Society of the Spectacle (1967) and Byung-Chul Han’s In the Swarm (2017) both chart the transformation of discourse into spectacle, and thought into metrics — the perfect capitalist apotheosis: outrage without substance, visibility without understanding.
7.On Reflex and Recognition. Friedrich Nietzsche’s Genealogy of Morals (1887) prefigures this pathology in his account of herd morality and ressentiment — a collective psychology where reaction replaces reflection.
Further Reading / Contextual Essays
The Ethics of Maintenance: Against the Myth of Natural Purpose A dismantling of the Enlightenment’s faith in progress. Maintenance, not innovation, becomes the moral task once teleology collapses. This essay lays the groundwork for understanding capitalism as an entropy accelerator disguised as improvement.
Against Agency: The Fiction of the Autonomous Self Explores how neoliberal ideology weaponises Enlightenment individualism. The myth of “self-made” success functions as capitalism’s moral camouflage — the narrative counterpart to plausible deniability.
The Illusion of Light: Thinking After the Enlightenment The core text of the Anti-Enlightenment corpus. A philosophical excavation of modernity’s central delusion: that illumination equals truth. Traces the lineage from Cartesian clarity to algorithmic opacity.
Objectivity Is Illusion (The Language Insufficiency Hypothesis) An inquiry into the failure of language as a medium for truth claims. Introduces the Effectiveness–Complexity Gradient, showing how every human system — political, linguistic, economic — eventually collapses under the weight of its own abstractions.
The Discipline of Dis-Integration A philosophy of maintenance over progress. Argues that dis-assembly — not construction — is the proper epistemic gesture in an age of exhaustion.
Propensity(Ridley Park, 2024) The fictional mirror to these essays. A speculative novel examining the behavioural mechanics of optimisation, obedience, and systemic cruelty — a narrative form of “cost-optimisation ethics.”
I recently posted The Ethics of Maintenance: Against the Myth of Natural Purpose. In it, I brushed – perhaps too lightly – against my debt to feminist philosophy. It’s time to acknowledge that debt more directly and explain how it spills into the mundane greasework of daily life.
[Scroll to the bottom to see Midjourney’s take on feminists. You won’t be surprised.]
I tend not to worship at the altar of names, but let’s name names anyway. Beyond the usual French suspects – your Sartres, de Beauvoirs, and Foucaults – I owe much to the feminist philosophers – Gilligan, Tronto, Butler, Bellacasa, and de Beauvoir again – and, while we’re at it, the post-colonialists, whose names I’ll not recite for fear of being pompous. Their shared heresy is a suspicion of universals. They expose the myth of neutrality, whether it parades as Reason, Progress, or Civilisation. They remind us that every “universal” is merely someone’s local story told loud enough to drown out the others.
This isn’t a matter of sex or gender, though that’s how the names have been filed. The core lesson is epistemic, not biological. Feminist philosophy re-centres care, interdependence, and the politics of maintenance, not as sentimental virtues but as systems logic. The post-colonialists do the same at a geopolitical scale: maintenance instead of conquest, relation instead of domination.
On Gender, Behaviour, and the Lazy Binary
I don’t buy into sex and gender binaries, especially regarding behaviour. Even in biology, the dichotomy frays under scrutiny. Behaviourally, it collapses entirely. The problem isn’t people; it’s the linguistic furniture we inherited.
I’m weary of the moral blackmail that calls it misogyny not to vote for a woman, or racism not to vote for a black candidate. These accusations come, paradoxically, from sexists and racists who reduce people to the colour of their skin or the contents of their underwear. Having a vagina doesn’t make one a caretaker; having a penis doesn’t preclude empathy. The category error lies in mistaking type for trait.
When I refuse to vote for a Margaret Thatcher or a Hillary Clinton, it’s not because they’re women. It’s because they operate in the same acquisitive, dominion-driven register as the men they mirror. If the game is conquest, swapping the player’s gender doesn’t change the rules.
Maintenance as Political Praxis
My interest lies in those who reject that register altogether – the ones who abandon the mythology of Progress and its testosterone-addled twin, Innovation. The ethics of maintenance I’ve written about, and the philosophy of Dis-Integration I keep harping on, both gesture toward an alternative mode of being: one that prizes endurance over expansion, care over conquest.
This isn’t new. Feminist philosophers have been saying it for decades, often unheard because they weren’t shouting in Latin or running empires. I’m merely repackaging and re-contextualising, hoping that bundling these neglected insights together might make them audible again.
Knowledge never comes in a vacuum; it circulates. It leaks, cross-pollinates, mutates. To claim “intellectual property” over an idea is to pretend ownership of the air. I’ll spare you the full rant, but suffice it to say that the moment knowledge becomes proprietary, it ceases to breathe.
Conclusion
If I have a creed – and I say this reluctantly – it’s that philosophy should serve as maintenance, not monument-building. Feminist and post-colonial thinkers model that: constant attention, critical care, resistance to the entropy of domination.
I’m just trying to keep the engine running without pretending it’s divine.
Telos is humanity’s most persistent delusion – the idea that existence is crawling toward some luminous conclusion. From Aristotle’s perfect forms to Nietzsche’s Will to Power to Silicon Valley’s AI salvation, the story barely changes: history, we are told, has direction. But direction is not destiny; it is momentum misinterpreted as meaning. Much of my Anti-Enlightenment attention – and my drive toward Dis-Integration – centres on this notion.
Audio: NotebookLM podcast on this topic.
Progress is the Enlightenment’s secular gospel. Its promise – that every change is improvement – keeps the engine of exploitation humming. But change is inevitable; progress is propaganda. The arrow of time doesn’t point toward justice or enlightenment; it just points forward, indifferent to who’s crushed under it.
The Myth of Self-Correcting Systems
We are taught to place faith in systems: markets, democracies, algorithms. If they falter, it’s because of bad actors, not bad architecture. Replace the managers, swap the politicians, tweak the code. But the rot is structural, not moral.
These systems aren’t misfiring; they’re functioning exactly as designed – to preserve their own inertia while leaking meaning, resources, and compassion. The obsession with fixing individuals while sparing the machine is moral sleight of hand. At some point, tightening bolts on a burning engine becomes absurd. What we need is not a tune-up but a renovation.
This is where the philosophy of care and maintenance enters – not as sentimental housekeeping, but as radical engineering. Care is not complacent; it’s insurgent. It means facing the filth under the hood and admitting that the design itself is faulty.
Feminism and the Forgotten Labour of Repair
For centuries, the labour of care has been feminised, dismissed, and exploited – a quiet background hum while men congratulated themselves for building civilisation. Yet it is care, not conquest, that prevents collapse.
Philosophical feminists like Carol Gilligan, Joan Tronto, and María Puig de la Bellacasa saw this long before innovation culture learned to rebrand it as sustainability. They argued that ethical life is not about fulfilment or growth but about tending to fragile systems, material and social. Their revolution is not cosmic; it’s custodial.
The so-called masculine ethos – endless expansion, disruption, will to power – has delivered us burnout disguised as achievement. Its gods are metrics, its sacraments quarterly reports, its apocalypse deferred until after the IPO.
The Maintenance Ethic
Abandon the myth of natural or supernatural telos, and what remains is the duty of upkeep: a civic, psychological, and planetary responsibility. Maintenance is not stagnation; it’s resistance to decay through conscious intervention. It recognises that the world does not move toward betterment but toward breakdown – and that care is the only counter-force we possess.
Progress, as we’ve sold it, is the fever dream of a species mistaking acceleration for evolution. Maintenance is what happens when the dream fades and the mechanic steps in with a wrench.
Societies and cultures are constructs. As with twelve-step programmes, once we recognise this, we can move on to the next step. This is a notion of progress I can endorse: not the myth of inevitable improvement, but the humble acknowledgement that we built these machines and we can rebuild them differently.
The Workshop, Not the Temple
Civilisation doesn’t need another prophet or disruptor. It needs a caretaker with dirty hands. Meaning is not discovered; it is serviced. Systems are not sacred; they are rebuilt.
We can keep worshipping progress and watch the engine seize again, or we can accept the more humbling task of renovation – not of souls or nations, but of the machinery we ourselves assembled. The future, if it exists, will not be a miracle of purpose but a triumph of maintenance.
This is the proof copy of The Illusion of Light. I reviewed it, approved it, and signalled ‘good to go’. This is being printed and distributed through KDP. I’ve used them before. They’ve been reliable.
EDIT: On the upside, I’ve been notified that the hardback version is available, but it doesn’t appear to be available in France and Canada, two target regions. Hopefully, it becomes available outside of the U.S. soon.
EDIT : J’ai été informé que la version reliée est désormais disponible. Malheureusement, elle ne semble pas encore l’être en France ni au Canada, les deux régions que je visais en priorité. Espérons qu’elle franchira bientôt les frontières du système et sera distribuée ailleurs qu’aux États-Unis.
International marketplaces. It takes 3-5 business days for your hardcover to show as in stock.
Until now.
My approval triggered a workflow. I know workflows. I used to design them. I also know how dumb they can be.
KDP’s process flagged an error: the text on the spine might not be on the spine. ‘Might’. Theoretically. It could be offset, cut off, or printed on a fold. I understand their reasoning – high-speed printers, mechanical variance, and return risk. I also understand statistics, and a single observation doesn’t make a trend. But anyone with eyes can see at least a couple of millimetres of clearance at the top and bottom. This isn’t a case of ‘maybe’. It’s fine.
What fascinates me here is the ritual of compliance. Once a process is codified, it becomes self-justifying. The rule exists; therefore, it must be obeyed. There is no appeal to reason – only to the flowchart.
In the 1980s, when I was an audio engineer recording to two-inch magnetic tape, some of us liked to record hot, pushing the levels just past the recommended limits. You learned to ride the edge, to court distortion without collapse. That’s how I designed the spine text. Within tolerance. With headroom.
The problem is that modern systems don’t tolerate edges. There’s no “override” button for informed judgment. My remediation path is to shrink the type by half a point, resubmit, and pretend the machine was right.
What’s absurd is the timing. The same system that generated the proof approved this layout days ago. An automated OCR scan could have caught this phantom error earlier. Instead, the machine waits until the human signs off, then throws a flag so the process can justify its existence.
KDP is still faster and saner than IngramSpark. But this is capitalism distilled: survival by being marginally less incompetent than your competitor. Optimisation, not in the sense of best possible, but of barely better than worst acceptable.
The lesson, as always, is that processes begin as aids and end as prisons. The workflow, like the Enlightenment, believes itself rational. But the longer it runs, the less it serves the human at the console and the more it worships its own perfection.
Want to talk about meta? This underscores the contents of the book itself. What the Enlightenment once called Reason, modernity now calls Process. Both pretend to neutral objectivity while enshrining obedience as virtue. The bureaucracy of light has become digital – its catechism written in checkboxes, its priests replaced by automated validators. Every workflow promises fairness; each only codifies submission. The real danger isn’t that machines will replace judgment, but that we will stop noticing when they already have.
The Story Continues: Behind the Scenes
Image: Screenshot of Illustrator layout
I’ve reduced the font size on the spine from 14 points to 13.5. It still technically bleeds over a guideline. I hope I am not forced to reduce it to 13. A reason for text on the spine is to make it visible. Hopefully, the black-and-white vertical separation will help in this regard. Fingers crossed.
It’s almost endearing, really how the intellectuals of mid-century Europe mistook the trembling of their own cage for the dawn chorus of freedom. Reading Erich Fromm’s The Sane Society today feels like being handed a telegram from Modernism’s last bright morning, written in the earnest conviction that history had finally grown up. The war was over, the worker was unionised, the child was unspanked, and the libido – good heavens – was finally allowed to breathe. What could possibly go wrong?
Audio: NotebookLM podcast on this topic.
Fromm beams:
“In the twentieth century, such capitalistic exploitation as was customary in the nineteenth century has largely disappeared. This must not, however, becloud the insight into the fact that twentieth-century as well as nineteenth-century Capitalism is based on the principle that is to be found in all class societies: the use of man by man.”
The sleight of hand is marvellous. He spots the continuation of exploitation but calls it progress. The worker has become a ‘partner’, the manager a ‘team leader’, and the whip has been replaced by a time card. No one bows anymore, he writes. No, they just smile through performance reviews and motivational posters.
Fromm’s optimism borders on metaphysical comedy.
“After the First World War, a sexual revolution took place in which old inhibitions and principles were thrown overboard. The idea of not satisfying a sexual wish was supposed to be old-fashioned or unhealthy.”
Ah yes, the Jazz Age orgy of liberation – champagne, Freud, and flapper hemlines. The problem, of course, is that every generation mistakes its new neuroses for freedom from the old ones. Fromm’s “sexual revolution” was barely a shuffle in the bourgeois bedroom; Beauvoir’s Deuxième Sexe arrived the next year, practically shouting across the café table that liberation was still a myth stitched into the same old corset.
Beauvoir, at least, sensed the trap: every gesture toward freedom was refracted through patriarchal fantasy, every ‘choice’ conditioned by the invisible grammar of domination. Fromm, bless him, still believed in a sane society – as if sanity were something history could deliver by instalment.
Meanwhile, the Existentialists were in the next room, chain-smoking and muttering that existence precedes essence. Freedom, they insisted, wasn’t something achieved through social reform but endured as nausea. Post-war Paris reeked of it – half despair, half Gauloises. And within a decade, the French schools would dismantle the very scaffolding that held Fromm’s optimism together: truth, progress, human nature, the subject.
The Modernists thought they were curing civilisation; the Post-Moderns knew it was terminal and just tried to describe the symptoms with better adjectives.
So yes, Fromm’s Sane Society reads now like a time capsule of liberal humanist faith – this touching belief that the twentieth century would fix what the nineteenth broke. Beauvoir already knew better, though even she couldn’t see the coming avalanche of irony, the final revelation that emancipation was just another product line.
Liberation became a brand, equality a slogan, sanity a statistical average. Fromm’s dream of psychological health looks quaint now, like a health spa brochure left in the ruins of a shopping mall.
And yet, perhaps it’s precisely that naivety that’s worth cherishing. For a moment, they believed the world could be cured with reason and compassion – before history reminded them, as it always does, that man is still using man, only now with friendlier UX design and better lighting.
Je travaille à la traduction de The Illusion of Light : Thinking After the Enlightenment (L’Illusion de la lumière : Penser après les Lumières) en français, avec l’aide de quelques outils linguistiques et d’un peu d’intelligence artificielle. J’ai bon espoir que le processus sera fructueux. Souhaitez-moi bonne chance.
Je dois beaucoup aux penseurs français, d’hier comme d’aujourd’hui. Traduire ce texte est donc, à ma manière, une forme de reconnaissance. Mon plus grand défi sera de préserver un français à la fois contemporain et fidèle à ma voix – moins prosaïque que poétique. Mes excuses d’avance aux Québécois.
Image: “We have confused the act of exposure with the act of understanding.”
In English, I am translating The Illusion of Light into French, so I’m leaving just this short note today.
I don’t know any other languages well enough to attempt a translation myself, but with a few capable software partners, I’m confident the process will end well.
For the record, I’m using these tools:
Reverso — I’ve used it for years and still find it helpful. It provides plenty of contextual examples, which helps ensure I’ve captured the right nuance.
ChatGPT — My go-to AI partner; it gets the second pass.
Claude — I’m consistently impressed with its suggested amendments. Where Reverso is precise, Claude tends to catch idiomatic usage better.
Mistral — It’s French, after all. What can I say? A bit pedantic, perhaps, but another set of virtual eyes can’t hurt—can they?
Whilst I’m sure these tools could manage other languages, I want to be able to evaluate what they’re doing. In French, even if I don’t know a particular word, I can verify it, and I understand the grammar. With other languages, I’d simply be trusting a black box.
Besides, French culture and philosophy have influenced me so deeply that the least I can do is offer something back. As this translation is an overview of my English-language essays, I hope it provides some in-language context.
I know how difficult translated works can be to read, so if I’m overseeing the process, at least there’s one fewer filter between my thoughts and the reader.
Philosophics 