After many requests to speak personally instead of relying on NotebookLM, I’ve pulled together some audiovisual content to introduce myself, share my AI workflow, and talk about some current and future projects.
This is the proof copy of The Illusion of Light. I reviewed it, approved it, and signalled ‘good to go’. This is being printed and distributed through KDP. I’ve used them before. They’ve been reliable.
EDIT: On the upside, I’ve been notified that the hardback version is available, but it doesn’t appear to be available in France and Canada, two target regions. Hopefully, it becomes available outside of the U.S. soon.
EDIT : J’ai été informé que la version reliée est désormais disponible. Malheureusement, elle ne semble pas encore l’être en France ni au Canada, les deux régions que je visais en priorité. Espérons qu’elle franchira bientôt les frontières du système et sera distribuée ailleurs qu’aux États-Unis.
International marketplaces. It takes 3-5 business days for your hardcover to show as in stock.
Until now.
My approval triggered a workflow. I know workflows. I used to design them. I also know how dumb they can be.
KDP’s process flagged an error: the text on the spine might not be on the spine. ‘Might’. Theoretically. It could be offset, cut off, or printed on a fold. I understand their reasoning – high-speed printers, mechanical variance, and return risk. I also understand statistics, and a single observation doesn’t make a trend. But anyone with eyes can see at least a couple of millimetres of clearance at the top and bottom. This isn’t a case of ‘maybe’. It’s fine.
What fascinates me here is the ritual of compliance. Once a process is codified, it becomes self-justifying. The rule exists; therefore, it must be obeyed. There is no appeal to reason – only to the flowchart.
In the 1980s, when I was an audio engineer recording to two-inch magnetic tape, some of us liked to record hot, pushing the levels just past the recommended limits. You learned to ride the edge, to court distortion without collapse. That’s how I designed the spine text. Within tolerance. With headroom.
The problem is that modern systems don’t tolerate edges. There’s no “override” button for informed judgment. My remediation path is to shrink the type by half a point, resubmit, and pretend the machine was right.
What’s absurd is the timing. The same system that generated the proof approved this layout days ago. An automated OCR scan could have caught this phantom error earlier. Instead, the machine waits until the human signs off, then throws a flag so the process can justify its existence.
KDP is still faster and saner than IngramSpark. But this is capitalism distilled: survival by being marginally less incompetent than your competitor. Optimisation, not in the sense of best possible, but of barely better than worst acceptable.
The lesson, as always, is that processes begin as aids and end as prisons. The workflow, like the Enlightenment, believes itself rational. But the longer it runs, the less it serves the human at the console and the more it worships its own perfection.
Want to talk about meta? This underscores the contents of the book itself. What the Enlightenment once called Reason, modernity now calls Process. Both pretend to neutral objectivity while enshrining obedience as virtue. The bureaucracy of light has become digital – its catechism written in checkboxes, its priests replaced by automated validators. Every workflow promises fairness; each only codifies submission. The real danger isn’t that machines will replace judgment, but that we will stop noticing when they already have.
The Story Continues: Behind the Scenes
Image: Screenshot of Illustrator layout
I’ve reduced the font size on the spine from 14 points to 13.5. It still technically bleeds over a guideline. I hope I am not forced to reduce it to 13. A reason for text on the spine is to make it visible. Hopefully, the black-and-white vertical separation will help in this regard. Fingers crossed.
The Cognitive Process Flow Model illustrates how we process the phenomenal world. It’s reductionist and is missing aspects because it is just a back-of-the-napkin sketch. I created it because I uttered, “I can model it for you”. And so I did.
EDIT: I’ve updated the model slightly as the article head image, but the copy content refers to the first draft.
My response was to a person making the claim, that all you need to facts and logic prevails. Rather than restate the argument, I’ll just walk through the diagramme.
There’s meta information to set it up. We are subjective entities in the world. We have a sense-perception apparatus as we exist in it. Countless events occur in this world. We recognise only a few of them within our limited range, though technology expands this range in various ways.
Most of us interact in the world. Some are less ambulatory, so the world visits them. Some have sense-perception deficits whilst others have cognitive deficits. My point is not to capture every edge and corner case. This is just a generalised model.
All models are wrong, but some are useful.
—George Box
It starts with an event. Events occur ceaselessly. In our small portion of the world and elsewhere. For the purpose of the model, the first thing that happens is an event catches our attention. We might notice a shape, a colour, or a movement; we might hear a sound, smell an aroma, feel a sensation, or taste something.
A pre-emotion, pre-logic function serves to process these available inputs. Perhaps, you hear a report on anthropogenic climate change or read something about a political candidate. This emotional filter will police sensory inputs and unconsciously or preconsciously determine if you will react to the initial stimulus. If not, you’ll continue in an attention-seeking loop. Not that kind of attention-seeking.
As my dialogue was about the presentation of facts, our next stop will be logical evaluation. Does this make sense to us, or can we otherwise make it? This is a process in itself. I’ll assume here that it requires little elaboration. Instead, I’ll focus on the operating environment.
Our logical processes are coloured by past experiences and tainted by cognitive biases and deficits. We may also trigger the calling of additional facts through past experiences or the current engagement.
We’ll process these fragments and reach some logical conclusion. But we’re not done. We take this intermediate conclusion and run it through more emotional processing. Cognitive biases come back into play. If the event conforms with your past experiences and cognitive biases, we may run it through a cognitive dissonance routine. To be honest, this probably is part of the emotional reconciliation process, but I’ve drawn it here, so I’ll let it be. In this case, it’s just a filter. If it happens to conform to our belief system, it will pass unfettered; otherwise, it will be squared with our beliefs. Again, this leads me to believe it’s a subcomponent of emotional reconciliation. I’ll update the chart later.
In any case, we’ll end at Final Acceptance. This acceptance may be that we accept or reject the logic, but we arrive at an opinion that gets catalogued with the rest of them. Some may be elevated to facts or truths in the epistemological hierarchy. Although an end marker is identified, it’s really a wait state for the next event. Rinse and repeat until death.
I’ll update this presently. Be on the lookout. It could include more dimensions and interactions, but that might have to wait until version 3.
Meantime, does this feel right to you? Did it even get your attention?
An Example: Anthropogenic Climate Change
Let’s wrap up with an example. I’ll use climate change. An article comes into your attention field, and you have an interest in these things, so it passes through the emotional filter. If your propensity for these articles is high, it might race to the next stage.
You read the article, and it contains some facts—rather, it contains claims for evaluation. To do this, you’ll recall past experiences and cognitive biases are always lying in wait. You may have to look for new facts to add to the mix. These will have to take a similar route past your attention gatekeeper and emotional sidekick.
If you are already predisposed that climate change is a hoax, these facts will filter through that lens—or vice versa.
When all of this is resolved, you’ll have arrived at a conclusion—perhaps we’ll call it a proto-conclusion. It hasn’t been set yet.
You are still going to introspect emotionally and decide if this is a position you want to hold. Perhaps, you feel that climate change is a hoax but this doesn’t jive with that position. Here, you’ll either accept these facts and flip a bit to a sceptical believer or cognitive dissonance will kick in and ensure your sense of the world isn’t thrown off kilter. You may update your belief system to include this datum for future assessments.
Now we are ready for final acceptance. You can now express your established opinion. If the net event is to counter that acceptance, rinse and repeat ad infinitum.