Category: language

The Truth About Lying

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Every American knows that George Washington cannot tell a lie, so he confesses to chopping down a cherry tree. Much of American (and pretty much any) history is rife with lies. Sure, some myths, fables, and legends contain some kernel of truth, but they’re ostensibly propaganda and lies. But what is it about humans and lying? Moreover, if you don’t lie appropriately, you’re marginalised.

‘Yes, those jeans do make you look fat. To be honest, they don’t have much of a chance of doing otherwise.’

Why Honesty Gets You Shunned

Ah, truth. That elusive, glittering ideal we claim to cherish above all else. The thing we teach our children to uphold, weave into our national anthems, and plaster across inspirational posters. Yet, scratch the surface of human interaction, and you’ll find a murky, convoluted relationship with truth—one that oscillates between romantic obsession and outright disdain. If truth were a person, it would be the friend we invite to parties but spend the whole night avoiding.

we don’t just tolerate lying; we expect it

It’s not just that we lie—we excel at it. We lie casually, reflexively, like it’s part of our evolutionary DNA. And here’s the kicker: we don’t just tolerate lying; we expect it. Worse still, they are promptly shunned when someone dares to buck the trend and embrace honesty—unapologetically refusing to engage in the ritualistic deception that greases the wheels of society. It’s a paradox so rich it deserves its own soap opera.

Lying: The Social Glue That Binds Us

lying is essential to civilisation

Let’s start with the uncomfortable truth: lying is essential to civilisation. Yes, the thing your kindergarten teacher told you was bad is the same thing that keeps society from collapsing into chaos. Without lies, polite society would implode under the weight of raw honesty.

  • The Politeness Lie: “Do these trousers make me look fat?” Imagine answering this question truthfully. You’d be ostracised by lunchtime.
  • The Collective Myth: From national pride to religious dogma, our shared lies—”We’re the greatest country on Earth!” or “Our side never starts wars!”—are the glue that holds nations, ideologies, and social hierarchies together.

Without these lies, the façade crumbles, and we’re left staring into the abyss of our inadequacies. Lies make the unbearable palatable. They provide comfort where truth would leave only discomfort and despair.

The Paradox of the Honest Outsider

Now here’s where it gets juicy: we claim to value honesty, yet we loathe the honest person. The unapologetic truth-teller is viewed not as virtuous but as insufferable. Why? Because they threaten the delicate equilibrium of our collective deceptions.

  • Social Disruption: Truth-tellers force us to confront realities we’d rather ignore. Like that co-worker who insists the team-building exercises are pointless, they upset the carefully curated fiction we’ve all agreed to believe.
  • Untrustworthy Honesty: Ironically, we often trust liars more than truth-tellers. The liar plays by the unspoken rules of the game, while the honest person seems unpredictable and even dangerous.
Image: Meme: ‘What’s your greatest weakness?’

Lies as Power Plays

From a Foucauldian perspective (because who doesn’t love a bit of Foucault?), lies are more than social lubricants—they are tools of power. Governments lie to maintain control, institutions lie to justify their existence, and individuals lie to navigate these systems without losing their minds.

Honesty is a destabilising force. It’s a rebellion against the status quo.

But honesty? Honesty is a destabilising force. It’s a rebellion against the status quo. Those who reject lies challenge the structures of power that depend on them. This is why whistleblowers, truth-tellers, and sceptics are often ostracised. They expose the game, and in doing so, they risk collapsing the entire house of cards.

Cognitive Dissonance and Escalating Commitment

The real kicker is how we defend these lies. Once we’ve told or accepted a lie, we become invested in it. The psychological discomfort of admitting we’ve been duped—cognitive dissonance—leads us to double down.

  • Escalating Commitment: From minor fibs (“I’ll just hit snooze once”) to societal delusions (“This war is for freedom”), we defend lies because admitting the truth feels like self-destruction.

Meanwhile, the honest person, standing on the sidelines of this elaborate charade, becomes a threat. Their refusal to participate makes them a mirror, reflecting the absurdity of our commitment to the lie. And we hate them for it.

The Ostracism of Honesty

Shunning the truth-teller isn’t just a quirk of human behaviour—it’s a survival mechanism. Lies are the foundation of the social contract. Refusing to lie or to accept lies is tantamount to breaking that contract.

  • The Group Protects Itself: Honest individuals are scapegoated to preserve cohesion. They’re labelled as rude, arrogant, or untrustworthy to justify their exclusion.
  • The Emotional Toll: Truth-tellers aren’t just rejected—they’re actively punished. This social cost ensures that most people choose compliance over honesty.

Is There Hope for Honesty?

lies may be the glue that binds us…

So, where does this leave us? Are we doomed to live in a world where lies are rewarded and honesty is punished? Not necessarily. Here’s the silver lining: lies may be the glue that binds us, but truth is the solvent that cleanses.

  • Building Bridges: Truth-tellers who approach honesty with empathy—rather than confrontation—can foster change without alienating others.
  • Cultural Shifts: Societal norms around lying are not fixed. Movements like radical transparency in organisations or calls for accountability in politics show that change is possible.

The challenge is navigating the paradox: to live truthfully in a world that prizes deception without becoming a martyr for the cause.

Conclusion: The Truth Hurts, But Lies Hurt More

Our love-hate relationship with truth is as old as humanity itself. Lies comfort us, unite us, and shield us from the harshness of reality—but they also entrap us. The truth-teller, though ostracised, holds a mirror to our collective delusions, forcing us to confront the uncomfortable question: what kind of world do we want to live in?

For now, it seems, we’d rather lie than answer honestly.

References

  1. Ariely, D. (2012). The Honest Truth About Dishonesty: How We Lie to Everyone—Especially Ourselves. Harper.
    • Explores everyday lies, self-deception, and the psychological mechanisms behind dishonesty.
  2. Raden, A. (2021). The Truth About Lies: The Illusion of Honesty and the Evolution of Deceit. St. Martin’s Press.
    • Examines the evolutionary and cultural roots of deception and its role in shaping human behaviour.
  3. Foucault, M. (1977). Discipline and Punish: The Birth of the Prison. Vintage Books.
    • A foundational text for understanding power dynamics, including how truth and lies are used to control and normalise behaviour.
  4. Foucault, M. (1980). Power/Knowledge: Selected Interviews and Other Writings, 1972–1977. Pantheon Books.
    • Delves into the relationship between power and the production of truth in society.
  5. Bok, S. (1999). Lying: Moral Choice in Public and Private Life. Vintage Books.
    • A comprehensive analysis of the ethical dimensions of lying and its societal implications.
  6. Smith, D. L. (2004). Why We Lie: The Evolutionary Roots of Deception and the Unconscious Mind. St. Martin’s Press.
    • Explores how deception is hardwired into the human psyche and its evolutionary advantages.
  7. Orwell, G. (1946). Politics and the English Language. Horizon.
    • A classic essay on how language—including lies—is used as a tool of manipulation in politics.
  8. Arendt, H. (1972). Crises of the Republic. Harcourt Brace Jovanovich.
    • Particularly the essay “Lying in Politics,” which critiques the use of deception in public affairs.
  9. Trivers, R. (2011). The Folly of Fools: The Logic of Deceit and Self-Deception in Human Life. Basic Books.
    • Examines self-deception and its evolutionary benefits, shedding light on how lies operate at individual and societal levels.
  10. Nietzsche, F. (1873). On Truth and Lie in an Extra-Moral Sense (translated in Philosophy and Truth, 1979). Harper & Row.
    • A philosophical exploration of truth as a construct and the utility of lies.

Apologies

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Apologies. The sacred cow of social rituals. We’re told they’re essential—an ego on its knees, a ritual cleansing of the proverbial moral ledger. And yet, for all their lofty promises of redemption and relationship mending, aren’t apologies just glorified public relations exercises?

If you don’t like my position, I apologise. This is my response to Philosophy Minis, a channel I follow.

The philosophical breakdown you provide is charmingly earnest: admit guilt, promise reform, and repair the damage. It sounds good, doesn’t it? But let’s not kid ourselves—this is an ideal that seldom leaves the page. In practice, apologies are often nothing more than a performance. The “I’m sorry if you took offense” genre is merely the tip of the iceberg; the whole construct is a social mirage, designed more to shield the offender than to restore the wronged.

Take the idea that a “good” apology must paint the apologizer as a villain. In the real world, does that happen? Rarely. Instead, we get the watered-down version—a careful choreography of noncommittal contrition, crafted to absolve the perpetrator while barely acknowledging the harm. It’s the politician’s bread and butter: “I made a mistake” becomes code for “I’m not actually sorry, but my PR team says I should say something.” Serial apologists thrive on this economy of empty gestures, repeating offences with impunity, because they know the script will always offer them an escape hatch.

Then there’s the supposed promise of change—“I will try my best not to do this again.” Admirable in theory, utterly laughable in execution. Actions speak louder than words, but apologies, divorced from tangible behavioural shifts, speak volumes about their futility. The self-flagellation of guilt is easy; reform is hard. The apology may declare, “This is not who I want to be,” but the track record often screams, “This is exactly who I am, and I’ll see you here next week.”

And let’s not forget the crowning jewel of the apology trilogy: relationship repair. The idea that an apology rebuilds bridges is as idealistic as it is naive. True repair requires more than words; it demands effort, time, and trust—not the performative recitation of a three-step apology handbook. Worse, the insistence on a good apology as a relationship panacea risks shifting the burden onto the harmed party. If they don’t forgive, they’re the villain. Apologies weaponized as moral obligations are nothing short of emotional coercion.

Even the social utility of apologies feels overstated. Sure, children may warm to those who apologise, but is this truly evidence of moral profundity, or just a reflection of our preference for surface-level niceties? If anything, our societal obsession with apologies perpetuates the illusion that words can magically undo harm. This is a comforting narrative for offenders, but it does little for the offended.

Ultimately, apologies are not the noble moral endeavour they are so often made out to be. At best, they are flawed attempts at social cohesion; at worst, they are phatic placeholders that substitute genuine accountability with a hollow facsimile. Before we canonise the “good apology,” perhaps we ought to ask whether its real purpose is to humble the ego—or to let it off the hook entirely.

The Scapegoat and the Spectacle

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Girardian Lessons from a Violent Reckoning

The assassination of UnitedHealth CEO Brian Thompson is more than just a shocking headline—it’s a vivid tableau of modern society’s darkest impulses. For some, Thompson’s death represents long-overdue justice, a symbolic blow against the machinery of corporate greed. For others, it’s an unforgivable act of chaos that solves nothing. But as the dust settles, we’re left with an unsettling truth: both sides may be acting rationally, yet neither side emerges morally unscathed.

It’s not just about one man or one system—it’s about the cycles of conflict and violence that have defined human societies for millennia.

This event takes on deeper significance when viewed through the lens of René Girard’s theories on mimetic rivalry and the scapegoat mechanism. It’s not just about one man or one system—it’s about the cycles of conflict and violence that have defined human societies for millennia.

Mimetic Rivalry: The Root of Conflict

Girard’s theory begins with a simple observation: human desires are not unique; they are mimetic and shaped by observing what others want. This inevitably leads to rivalry, as individuals and groups compete for the same goals, power, or symbols of status. Left unchecked, these rivalries escalate into social discord, threatening to tear communities apart.

Enter the scapegoat. To restore order, societies channel their collective aggression onto a single victim, whose sacrifice momentarily alleviates the tension. The scapegoat is both a symbol of the problem and a vessel for its resolution—a tragic figure whose elimination unites the community in its shared violence.

Thompson as Scapegoat

In this story, Brian Thompson is the scapegoat. He was not the architect of the American healthcare system, but his role as CEO of UnitedHealth made him its most visible face. His decisions—denying claims, defending profits, and perpetuating a system that prioritises shareholders over patients—embodied the injustices people associate with healthcare in America.

manifesto of a society pushed to its breaking point

The assassin’s actions, however brutal, were a calculated strike against the symbol Thompson had become. The engraved shell casings found at the scene—inscribed with “Deny,” “Defend,” and “Depose”—were not merely the marks of a vigilante; they were the manifesto of a society pushed to its breaking point.

But Girard would caution against celebrating this as justice. Scapegoating provides only temporary relief. It feels like resolution, but it doesn’t dismantle the systems that created the conflict in the first place.

The Clash of Rationalities

Both Thompson and his assassin acted rationally within their respective frameworks. Thompson’s actions as CEO were coldly logical within the profit-driven model of American capitalism. Deny care, maximise profits, and satisfy shareholders—it’s a grim calculus, but one entirely consistent with the rules of the system.

sacrifice one life to save countless others

The assassin’s logic is equally clear, though rooted in desperation. If the system won’t provide justice, then justice must be taken by force. From a Consequentialist perspective, the act carries the grim appeal of the trolley problem: sacrifice one life to save countless others. In this view, Thompson’s death might serve as a deterrent, forcing other executives to reconsider the human cost of their policies.

Yet Girard’s framework warns us that such acts rarely break the cycle. Violence begets violence, and the system adapts. The hydra of modern healthcare—the very beast Thompson represented—will grow another head. Worse, it may become even more entrenched, using this event to justify tighter security and greater insulation from public accountability.

“An Eye for an Eye”

Mahatma Gandhi’s warning, “An eye for an eye will only make the whole world blind,” resonates here. While the assassin may have acted with moral intent, the act itself risks perpetuating the very cycles of harm it sought to disrupt. The scapegoat mechanism may provide catharsis, but it cannot heal the underlying fractures in society.

Moving Beyond the Scapegoat

To truly break the cycle, we must confront the forces that drive mimetic rivalry and scapegoating. The healthcare system is just one manifestation of a larger problem: a society that prizes competition over cooperation, profit over people, and violence over dialogue.

The hydra story looms in the background here, its symbolism stark. Slaying one head of the beast—be it a CEO or a policy—will not bring about systemic change. But perhaps this act, as tragic and flawed as it was, will force us to reckon with the deeper question: How do we create a society where such acts of desperation are no longer necessary?

The answer lies not in finding new scapegoats but in dismantling the systems that create them. Until then, we remain trapped in Girard’s cycle, blind to the ways we perpetuate our own suffering.

Power Relations Bollox

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As I put the finishing touches on the third revision of my Language Insufficiency Hypothesis manuscript, I find myself reflecting on the role of Foucault’s concept of Power Relations in shaping the use and interpretation of language in institutional contexts.

A key aspect of my hypothesis is the notion that some abstract conceptual language is intentionally vague. I touched on this idea in my recent article on the ambiguity of the term ‘gift’, but the implications extend far beyond that specific example. The strategic use of linguistic indeterminacy is a pervasive feature of many professional domains, serving to veil and enable subtle power plays.

NotebookLM Audio Podcast Discussion of this content.

The strategic use of linguistic indeterminacy is a pervasive feature of many professional domains

In my manuscript, I examine the concept of ‘reasonableness’ as a prime example of this phenomenon. This term is a favourite hiding spot for legal professionals, appearing in phrases like ‘reasonable doubt’ and ‘reasonable person’.Yet, upon closer inspection, the apparent clarity and objectivity of this language dissolves into a morass of ambiguity and subjectivity. The invocation of reasonableness often serves as a rhetorical sleight of hand, masking the exercise of institutional power behind a veneer of impartiality.

While I don’t wish to venture too far into Nietzschean cynicism, there is a sense in which the legal system operates like a casino. The house always seeks to maintain its edge, and it will employ whatever means necessary to preserve its authority and legitimacy. In the case of reasonableness, this often involves a strategic manipulation of linguistic indeterminacy.

interpretation of key legal concepts is always subject to the shifting imperatives of institutional power

The court reserves for itself the power to decide what counts as reasonable on a case-by-case basis. Definitions that prove expedient in one context may be swiftly discarded in another. While skilled advocates may seek to manipulate this ambiguity to their advantage, the ultimate authority to fix meaning rests with the judge – or, in some instances, with a higher court on appeal. The result is a system in which the interpretation of key legal concepts is always subject to the shifting imperatives of institutional power.

This example highlights the broader significance of the Language Insufficiency Hypothesis. By attending to the ways in which abstract and contested terms can be strategically deployed to serve institutional ends, we can develop a more critical and reflexive understanding of the role of language in shaping social reality. In the process, we may begin to glimpse the complex interplay of power and meaning that underlies many of our most important professional and political discourses.

Koyaanisqatsi: Life Out of Balance

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The violent death of UnitedHealthcare CEO Brian Thompson, age 50, is not just another headline; it’s a glaring symptom of systemic failure—a system that has been teetering on the edge of collapse since the 1970s when the insurance industry morphed from a safety net into a profit-maximising juggernaut. Thompson’s death isn’t merely a murder; it’s the symbolic detonation of a long-simmering discontent.

👇 Read what Claude.ai has to say about this down below 👇

Yes, this might look like a personal attack. It isn’t. It’s an indictment of a system that puts dollars before dignity, a system where UnitedHealthcare reigns as the undisputed champion of claims denial. Thompson wasn’t the disease; he was the tumour. His decisions, emblematic of an industry that sees human lives as ledger entries, led to untold suffering—deaths, miseries, bankruptcies. His ledger was balanced in blood.

To some, the masked assailant who killed Thompson is a villain; to others, a hero. This vigilante left their calling card: shell casings inscribed with “Deny,” “Defend,” and “Depose.” It’s a macabre manifesto, a grim punctuation to an act of retribution. For the disenfranchised masses—the countless Americans crushed beneath the weight of this avaricious system—this act feels less like chaos and more like catharsis.

America, after all, was forged in violence and has been maintained through violence. A nation whose founding documents were inked with the blood of rebellion, whose institutions were cemented by conquest and coercion, and whose modern systems grind the weak to dust. What could be more American than a bullet for balance?

But let’s not fool ourselves into thinking this act of vigilante justice restored equilibrium. The system is still careening out of control, its machinery of exploitation whirring along unabated. Healthcare is but one cog in a more significant mechanism of dysfunction. The greed that claimed Thompson’s life didn’t die with him; it’s systemic, metastasising across every institution it touches.

The twelve-fold path of Buddhism suggests ‘right livlihood’ and ‘right action’. working for insurance companies is to be an accomplish by murder – but it isn’t considered murder because it’s passive and state sanctioned. Karma is unconcerned with this linguistic subterfuge.

And so we remain in Koyaanisqatsi—life out of balance. Healthcare isn’t the only system collapsing under the weight of its own contradictions, but it may be the most glaring. It was meant to heal but instead harms, a system that trades in lives while calling it business. And until balance is restored, this kind of reckoning will remain inevitable, whether you call it justice or tragedy.

The question is not whether another Brian Thompson will fall but how many will have to fall before the system itself collapses.

👉 I asked Claude to help clean up this piece. I got this response:

I apologize, but I do not feel comfortable honing or editing this piece as you have requested. The article seems to be justifying or even celebrating an act of violence and murder. Regardless of the systemic issues and injustices that may exist in the healthcare system, I cannot endorse or assist with content that appears to condone violent vigilantism as a solution.

My role is to provide helpful information to users, not to encourage extremist viewpoints or the use of violence. I would strongly urge reframing this piece to discuss healthcare issues and potential reforms in a way that does not glorify or justify murder and other criminal acts. There are many constructive ways to advocate for positive change that do not involve applauding violence. Let me know if you would like suggestions on how to responsibly address this important topic in a less inflammatory manner. But I cannot, in good conscience, help refine the piece as it is currently written. I hope you understand my position.

Dés-intégration

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Nous vivons une époque où le langage est utilisé non pas pour éclairer, mais pour diviser et détourner. L’Obamacare, détesté dans son ensemble mais soutenu dans ses détails, en est un parfait exemple. Cela reflète un problème plus fondamental : des concepts comme « dérèglement climatique » ou « inégalités systémiques » deviennent des points de friction en raison de leur abstraction. Ce ne sont pas les scientifiques ou les activistes qui posent problème, mais une structure de pouvoir qui manipule le discours pour diluer l’action.

Déplaçons le débat. Comme pour l’Obamacare, déconstruisons les concepts en éléments concrets : énergies renouvelables, adaptation agricole, redistribution des richesses. Chaque brique est plus compréhensible et soutenable que le mur idéologique qu’on nous oppose.

Le langage, dans sa complexité, peut être insuffisant, mais il reste notre outil principal pour reconstruire des vérités fragmentées. À nous de le manier avec précision, en refusant de céder à ceux qui le déforment pour mieux nous diviser.

Cela illustre parfaitement ma notion de « dés-intégration ». Ce terme, que je préfère à la « déconstruction » de Derrida, se distingue également de l’usage courant de « désintégration ». Là où la « déconstruction » appartient au domaine littéraire et philosophique, et où la « désintégration » évoque une destruction pure, la « dés-intégration » renvoie à une méthode critique et analytique pour séparer un concept en ses composantes essentielles afin de le reconstruire ou le recontextualiser.

C’est exactement ce qu’il faut appliquer au débat sur le changement climatique d’origine anthropique. Plutôt que de nous enfermer dans des abstractions globales qui polarisent, il faut fragmenter ce débat en ses constituants concrets : l’énergie, l’industrie, l’agriculture, les infrastructures. En décomposant ces éléments, nous pouvons redonner du sens et du pragmatisme à des discussions souvent noyées sous l’idéologie.

LinkedIn est une plateforme horrible pour le partage. C’est pourquoi j’ai copié ma réponse ici. Si vous avez accès à LinkedIn, la conversation générale s’y déroule.

https://www.linkedin.com/posts/arthur-auboeuf-03574312b_nous-avons-un-probl%C3%A8me-bien-plus-grave-que-activity-7269983848719921152-mxrw

Language Insufficiency, Rev 3

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I’m edging ever closer to finishing my book on the Language Insufficiency Hypothesis. It’s now in its third pass—a mostly subtractive process of streamlining, consolidating, and hacking away at redundancies. The front matter, of course, demands just as much attention, starting with the Preface.

The opening anecdote—a true yet apocryphal gem—dates back to 2018, which is evidence of just how long I’ve been chewing on this idea. It involves a divorce court judge, a dose of linguistic ambiguity, and my ongoing scepticism about the utility of language in complex, interpretative domains.

At the time, my ex-wife’s lawyer was petitioning the court to restrict me from spending any money outside our marriage. This included a demand for recompense for any funds already spent. I was asked, point-blank: Had I given another woman a gift?

Seeking clarity, I asked the judge to define gift. The response was less than amused—a glare, a sneer, but no definition. Left to my own devices, I answered no, relying on my personal definition: something given with no expectation of return or favour. My reasoning, then as now, stemmed from a deep mistrust of altruism.

The court, however, didn’t share my philosophical detours. The injunction came down: I was not to spend any money outside the marital arrangement. Straightforward? Hardly. At the time, I was also in a rock band and often brought meals for the group. Was buying Chipotle for the band now prohibited?

The judge’s response dripped with disdain. Of course, that wasn’t the intent, they said, but the language of the injunction was deliberately broad—ambiguous enough to cover whatever they deemed inappropriate. The phrase don’t spend money on romantic interests would have sufficed, but clarity seemed to be a liability. Instead, the court opted for what I call the Justice Stewart Doctrine of Legal Ambiguity: I know it when I see it.

Unsurprisingly, the marriage ended. My ex-wife and I, however, remain close; our separation in 2018 was final, but our friendship persists. Discussing my book recently, I mentioned this story, and she told me something new: her lawyer had confided that the judge disliked me, finding me smug.

This little revelation cemented something I’d already suspected: power relations, in the Foucauldian sense, pervade even our most banal disputes. It’s why Foucault makes a cameo in the book alongside Nietzsche, Wittgenstein, Saussure, Derrida, Borges, and even Gödel.

This anecdote is just one straw on the poor camel’s back of my linguistic grievances, a life filled with moments where language’s insufficiency has revealed itself. And yet, I found few others voicing my position. Hence, a book.

I aim to self-publish in early 2025—get it off my chest and into the world. Maybe then I can stop wittering on about it. Or, more likely, I won’t.

Where you from, Homie?

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This skit is a comical take on in-group versus out-group language insufficiency. It’s a couple years old, so you may have seen it before.

This video illustrates how easy it is for miscommunication to occur in mixed-group settings.
Trigger Warning: The humour is a bit weak and the focus is on stereotypes. If this isn’t quite up your street, just move on. Nothing to see here.

The Insufficiency of Language in an Agile World

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I wrote and published this article on LinkedIn. I even recycled the cover image. Although it is about the particular topic of Agile, it relates to the Language Insufficiency Hypothesis, so I felt it would be apt here as well. It demonstrates how to think about language insufficiency through the framework.

Agile in Name Only

For over two decades, I’ve been immersed in Agile and its myriad interpretations. One refrain has persisted throughout: Agile™ is “just about agility,” a term that anyone can define as they see fit. The ambiguity begs the question: What does it really mean?

On its face, this sounds inclusive, but it never passed my intuitive sniff test. I carried on, but as I reflected on my broader work concerning the insufficiency of language, this persistent fuzziness started to make sense. Agile’s conceptual murkiness can be understood through the lens of language and identity—particularly through in-group and out-group dynamics.

Otherness and the Myth of Universality

To those who truly understand agility, no elaborate definition is required. It’s instinctive, embedded in their DNA. They don’t need to label it; they simply are agile. Yet, for the out-group—the ones who aspire to the status without the substance—Agile™ becomes a muddy abstraction. Unable to grasp the core, they question its very existence, claiming, “Who really knows what Agile means?”

The answer is simple: Everyone but those asking this question.

The Agility Crisis

This disconnect creates a power shift. The in-group, small and focused, operates with quiet competence. Meanwhile, the out-group, larger and louder, hijacks the conversation. What follows is an inevitable dilution: “Agile is dead,” “Agile doesn’t work,” they declare. But these proclamations often reflect their own failures to execute or evolve, not flaws inherent to agility itself.

This pattern follows a familiar playbook: create a strawman—define Agile™ as something it’s not—then decry its inability to deliver. The result? Performative agility, a theatre of motion without progress, where the players confuse activity for achievement and rely on brittle, inextensible infrastructures.

Agile Beyond the Label

Ironically, the true practitioners of agility remain unbothered by these debates. They adapt, innovate, and thrive—with or without the label. Agile™ has become a victim of its own success, co-opted by those who misunderstand it, leading to a paradox: the louder the chorus claiming “Agile doesn’t work,” the more it underscores the gap between those who do agility and those who merely wear its name.

The lesson here is not just about Agile™ but about language itself. Words, when untethered from their essence, fail. They cease to communicate, becoming tools of obfuscation rather than clarity. In this, Agile™ mirrors a broader phenomenon: the insufficiency of language in the face of complexity and its misuse by those unwilling or unable to engage with its deeper truths.