A Shepherd, A Wolf, and a McDonald’s Happy Meal

A Grim Allegory of Modernity

As the clock ticks us into 2025, a peculiar tale has surfaced in the blogosphere: a dark twist on the classic fable of the “wolf in sheep’s clothing,” served with a side of nihilistic absurdity. If you haven’t read it yet, you can find the original story over at Blog for Chumps. It’s a biting little narrative that turns traditional moralising on its head. Here’s why it deserves your attention.

Audio: NotebookLM Podcast on this topic.

The Tale in Brief

A hungry wolf, tired of dodging vigilant shepherds, decides to forgo subterfuge altogether. He waltzes into the flock, making no effort to hide his predatory nature. A naïve lamb follows him, and predictably, the wolf claims his meal. Later, the wolf returns to the sheepfold, where the shepherd — instead of protecting his flock — teams up with the wolf. Together, they butcher a sheep before abandoning the scene entirely to indulge in McDonald’s, leaving the traumatised sheep to accept their grim new reality.

Not exactly bedtime reading for the kids.

Themes: A Cynical Mirror to Our World

This tale is not merely a grotesque subversion of pastoral simplicity; it’s a scalpel slicing into the rotting carcass of modern society. Here’s what lurks beneath its woolly surface:

1. Cynicism Towards Authority

In most fables, the shepherd embodies protection and care. Here, he’s a collaborator in senseless violence. The shepherd’s betrayal critiques the notion of benevolent authority, suggesting that those entrusted with safeguarding the vulnerable often act in their own interests or, worse, align themselves with destructive forces. Sound familiar? Think political complicity, corporate greed, or any number of modern failures of leadership.

2. Normalisation of Atrocity

The sheep, described as cognitively intact, accept their grim reality without resistance. This isn’t a story about oblivious innocence; it’s about the horrifying human capacity to adapt to systemic violence. It reflects how people, faced with injustice, often acquiesce to their oppressors rather than challenge the status quo.

3. Inversion of Expectations

The wolf doesn’t even bother with the traditional sheepskin disguise. His audacity mirrors the brazen nature of modern exploitation, where bad actors operate in plain sight, confident in the public’s apathy or resignation. It’s a commentary on the erosion of shame, accountability, and even the pretence of decency.

4. Absurdity and Nihilism

The shepherd and wolf ditch their victim to grab fast food, trivialising the violence they’ve inflicted. The juxtaposition of archaic brutality with banal consumerism is absurd yet disturbingly resonant. It suggests that, in our era, even cruelty can be relegated to a footnote in the pursuit of comfort or convenience.

Symbols: Layers of Meaning

The tale brims with symbolic resonance:

  • The Wolf: A stand-in for unchecked greed or predatory systems, the wolf’s brazen behaviour highlights the dangers of apathy and unchallenged power.
  • The Shepherd: His betrayal symbolises the failure of institutions — governments, corporations, or other entities — to protect those they claim to serve.
  • The Sheep: Far from being simple-minded, the sheep’s acceptance of their grim new reality is a biting critique of societal complacency.
  • McDonald’s: A modern symbol of triviality and consumerism, it underscores the absurdity of senseless violence in a world driven by shallow comforts.

A Stark Commentary on Power Dynamics

At its core, the story is a brutal satire of power and complicity. Though ostensibly adversaries, the shepherd and wolf unite to exploit the powerless. It’s a chilling reminder of how often power structures protect their own interests at the expense of the vulnerable.

The sheep’s passive acceptance is equally damning. It forces readers to confront their own role as silent witnesses or even complicit actors in systems of oppression. What happens when we’re no longer shocked by atrocity but instead integrate it into the fabric of our existence?

The Satirical Edge

What makes this story particularly effective is its dark, sardonic, and unapologetically hyperbolic tone. It revels in absurdity while delivering a grim truth about human nature. The shepherd and wolf’s nonchalance is as hilarious as it is horrifying, making the tale an unsettling mirror of a society where injustice and apathy often go hand in hand.

Final Thoughts

This fable may be short, but its implications are vast. It’s a cautionary tale about the dangers of complacency, the betrayal of trust, and the absurdity of modern priorities. More importantly, it’s a call to resist the normalisation of harm — to recognise wolves and shepherds for what they are and demand better from ourselves and those in power.

So, as we usher in a new year, let this tale serve as a grim reminder: the wolf doesn’t always need a disguise, and the shepherd isn’t always your friend. Sometimes, they’re just two blokes on their way to McDonald’s.

Slow News Day

This post is primarily throwaway content—a boast, really. November 2024 was the busiest month for this blog since I started it in January 2017. By the end of November, this blog had twice the visitors it had in the entire year of 2023. Hooray for me.

My most popular story has been the book review of Thomas Ligotti’s ‘The Conspiracy Against the Human Race‘. In fact, anti-natalist and pessimistic philosophy are the top performers. What’s a bloke to do?

This isn’t the only place I publish, though I give it the most attention. I’ve been publishing online since the mid-’90s. Unfortunately, some of the blog hosts went out of business, so the content it lost to history.

One of my favourite pieces is a publication I wrote in 2013: Cultural Impact on Digital Design. I wrote it while working at Critical Mass, a digital marketing agency. It’s been viewed just shy of 20,000 times. I revised it today because I couldn’t recall the name of Geert Hofstede, a reference I am including in my Language Insufficiency Hypothesis book.

Speak of my book, time to refocus. Ta!

Choice and Blame: Why We Forgive Some and Condemn Others

A recent parody video making the rounds on social media shows a man at a kitchen table, his girlfriend, and their cat. In a desperate attempt to gain his girlfriend’s attention, he knocks a cup off the table. The moment it hits the floor, she turns on him, scolding him for his clumsiness. Quick to deflect, he blames the cat, and suddenly her anger dissipates. She shifts from reprimanding him to lavishing affection on the supposedly guilty feline. The tension lifts—until he sheepishly confesses that it was, in fact, his doing all along. Her response? An incredulous, “Are you kidding me?”

What’s fascinating about this skit isn’t the comedy of the man’s mischief or even the cat’s unknowing role in the charade. It’s the girlfriend’s starkly different reactions to the same act, depending on who she believes committed it. The cat, in her eyes, can do no wrong; the boyfriend, however, is immediately culpable. It’s easy to laugh at the scenario’s absurdity, but the dynamic it portrays is familiar and, dare I say, quite telling about human behaviour.

The Double Standard of Blame

Why is it that we’re quick to exonerate some and just as quick to indict others? The phenomenon is more than a quirk of personality; it reveals our deeper, often unconscious, biases. While it’s understandable that the girlfriend might think the cat incapable of intentional mischief, her reaction also suggests a predisposition to forgive certain actors—whether due to perceived innocence, attachment, or simply habit.

This dynamic isn’t limited to pets and partners. In families, workplaces, and social groups, we often see a similar pattern. One person becomes the perennial scapegoat, bearing the brunt of blame for any and all misdeeds, while another enjoys a seemingly unshakeable immunity. Think of the “golden child” and the “black sheep” within a family. One can rarely put a foot wrong, while the other’s every move is scrutinised, questioned, or condemned.

Beyond the Blame: Motivations and Consequences

The reasons behind these imbalances can be complex. Sometimes, they stem from past behaviour: if someone has repeatedly erred, we may be primed to expect the worst from them, even if they’ve reformed. Other times, they arise from emotional bonds or biases: we excuse those we love or admire because acknowledging their faults would cause us discomfort or cognitive dissonance.

This phenomenon isn’t just about playing favourites; it can have significant psychological consequences. For the person perpetually cast as the villain, the burden of unwarranted blame can lead to feelings of resentment, anxiety, or self-doubt. Meanwhile, those consistently exonerated may internalise a skewed perception of their own infallibility, which can be equally damaging.

A Broader Reflection on Accountability

Returning to the video’s context, the girlfriend’s swift switch from reproach to indulgence once she believed the cat was at fault, and her subsequent anger when the truth was revealed, invites us to question our own responses to perceived transgressions. Are we, too, guilty of selectively assigning blame based on who we think is responsible? How often do we let our preconceptions shape our judgments, favouring one actor over another without truly weighing the evidence?

The parody is amusing, no doubt, but it also serves as a subtle reminder: our reactions often reveal more about our biases and expectations than about the actions themselves. The next time we find ourselves quick to blame or forgive, it’s worth pausing to ask: are we reacting to the act, or to the actor?

In a world increasingly marked by polarised opinions and knee-jerk reactions, cultivating this kind of self-awareness is crucial. We need to be vigilant not only about how we judge others but also about why we do so. For, in the end, it’s not just about who knocked the cup off the table—it’s about who we believe deserves to be scolded for it.