Post Everything: Notes on Prefix Fatigue

3–4 minutes

I’m no fan of labels, yet I accumulate them like a cheap suit:

Audio: NotebookLM podcast on this topic.

Apparently, I’m so far post that I may soon loop back into prehistoric.

But what’s with the “post” in post? A prefix with delusions of grandeur. A small syllable that believes it can close an epoch. Surely, it’s a declaration – the end of modernity, humanity, enlightenment. The final curtain, with the stagehands already sweeping the Enlightenment’s broken props into the wings.

Sort of. More like the hangover. Post marks the morning after – when the wine’s gone, the ideals have curdled, and the party’s guests insist they had a marvellous time. It’s not the end of the thing, merely the end of believing in it.

Have we ever been modern? Latour asked the same question, though most readers nodded sagely and went back to their iPhones. Modernity was supposed to liberate us from superstition, hierarchy, and bad lighting. Instead, we built glass temples for algorithms and called it progress. We’re not post-modern – we’re meta-medieval, complete with priestly influencers and algorithmic indulgences.

Can a human even be post-human? Only if the machines have the decency to notice. We talk about transcending biology while still incapable of transcending breakfast. We’ve built silicon mirrors and called them salvation, though what stares back is just the same old hunger – quantised, gamified, and monetised.

And post-enlightenment – how does that work? The light didn’t go out; it just got privatised. The Enlightenment’s sun still shines, but now you need a subscription to bask in it. Its universal reason has become a paywalled blog with “premium truth” for discerning subscribers.

The tragedy of post is that it always flatters the speaker. To call oneself post-anything is to smuggle in the claim of awareness: I have seen through the illusion; I am after it. Yet here I am, a serial offender, parading my prefixes like medals for wars never fought.

So, what other posts might I be missing?

  • Post-truth. The phrase itself a confession that truth was a brief, ill-fated experiment. We don’t reject it so much as outsource it.
  • Post-ideological. Usually said by someone with a very loud ideology and a very short memory.
  • Post-colonial. A hopeful label, but the empires still collect rent—digitally, algorithmically, politely.
  • Post-gender. Another mirage: we declared the binary dead and then resurrected it for sport.
  • Post-capitalist. Spoken mostly by people tweeting from iPhones about the end of money.
  • Post-ironic. The point where irony becomes sincerity again out of sheer exhaustion.

We could go on: post-religious, post-political, post-work, post-language, post-reality. Eventually, we’ll arrive at post-post, the Möbius strip of intellectual despair, where each prefix feeds upon the previous until nothing remains but the syntax of self-importance.

Perhaps it’s time to drop the “post” altogether and admit we’re not beyond anything. We’re stuck within—inside the compost heap of our own unfinished projects. Every “post” is a failed obituary. The modern keeps dying but refuses to stay dead, haunting us through progress reports and TED talks.

Maybe what we need isn’t post but inter: inter-modern, inter-human, inter-light—something that acknowledges the mess of entanglement rather than the fantasy of departure.

Because if there’s one thing the “post” reveals, it’s our pathological need for closure. We crave the comfort of endings, the illusion of progress, the satisfaction of having “moved on.” But culture doesn’t move on; it metastasises. The prefix is just morphine for the modern condition—a linguistic palliative to ease the pain of continuity.

So yes, I’m guilty. I’ve worn these risible labels. I’ve brandished post like a scholar’s rosary, invoking it to ward off the naïveté of belief. Yet beneath the cynicism lies a quiet longing—for an actual after, for the possibility that one day something might really end, leaving room for whatever comes next.

Until then, we keep prefixing the apocalypse, hoping to stay ahead of it by one small syllable.

Varoufakis Solves Zeno’s Paradox

Having finished Technofeudalism, I’ve moved on to Society of the Spectacle, which has me thinking.

They say no one escapes the Spectacle. Guy Debord made sure of that. His vision was airtight, his diagnosis terminal: we are all spectators now, alienated from our labour, our time, our own damn lives. It was a metaphysical mugging—existence held hostage by images, by commodities dressed in drag. The future was a feedback loop, and we were all doomed to applaud.

Audio: NotebookLM podcast on this topic. Apologies in advance for the narrators’ mangling of the pronunciation of ‘Guy Debord’.

But what if the loop could be hacked?
What if the infinitely halved distances of motionless critique—Zeno’s Paradox by way of Marx—could finally be crossed?

Enter: Yanis Varoufakis.
Economist, ex-finance minister, techno-cassandra with a motorbike and a vendetta.
Where Debord filmed the catastrophe in black-and-white, Varoufakis showed up with the source code.

Debord’s Limbo

Debord saw it all coming. The substitution of reality with its photogenic simulacrum. The slow death of agency beneath the floodlights of consumption. But like Zeno’s paradox, he could only gesture toward the end without ever reaching it. Each critique halved the distance to liberation but never arrived. The Spectacle remained intact, omnipresent, and self-replicating—like an ontological screensaver.

He gave us no path forward, only a beautiful, ruinous analysis. A Parisian shrug of doom.

Varoufakis’ Shortcut

But then comes Varoufakis, breaking through the digital labyrinth not by philosophising the Spectacle, but by naming its successor: Technofeudalism.

See, Debord was chasing a moving target—a capitalism that morphed from industrial to financial to semiotic faster than his prose could crystallise. But Varoufakis caught it mid-mutation. He pinned it to the slab and sliced it open. What spilled out wasn’t capital anymore—it was rent. Platform rent. Algorithmic tolls. Behavioural taxes disguised as convenience. This isn’t the market gone mad—it’s the market dissolved, replaced by code-based fiefdoms.

The paradox is resolved not by reaching utopia, but by realising we’ve already crossed the line—we just weren’t told. The market isn’t dying; it’s already dead, and we’re still paying funeral costs in monthly subscriptions and attention metrics.

From Spectacle to Subjugation

Debord wanted to unmask the performance.
Varoufakis realised the theatre had been demolished and replaced with a server farm.

You don’t watch the Spectacle anymore. It watches you.
It optimises you.
It learns your keystrokes, your pulse rate, your browsing history.
Welcome to feudal recursion, where Amazon is your landlord, Google your priest, and Meta your confessor.

Solving Zeno the Varoufakis Way

So how does one cross the infinite regress of alienation?
Simple. You call it what it is. You reclassify the terrain.

“This is not capitalism,” Varoufakis says, in the tone of a man pulling a mask off a Scooby-Doo villain.
“It’s technofeudalism. Capital didn’t win. It went feudal. Again.”

By doing so, he bypasses the academic ballet that has critics forever inching closer to the truth without touching it. He calls the system new, not to sell books, but to make strategy possible. Because naming a beast is the first step in slaying it.

In Conclusion: Debord Dreamed, Varoufakis Drives

Debord haunts the museum.
Varoufakis raids the server room.
Both are essential. But only one gives us a new map.

The Spectacle hypnotised us.
Technofeudalism enslaves us.
And if there’s a way out, it won’t be through slogans spray-painted on Parisian walls. It will be built in code, deployed across decentralised networks, and carried forward by those who remember what it meant to be not watched.

Let Debord whisper. Let Varoufakis roar.
And let the rest of us sharpen our blades.